diff --git a/CODEOWNERS b/CODEOWNERS
index e6fa7ed5cd..c6e1e89608 100644
--- a/CODEOWNERS
+++ b/CODEOWNERS
@@ -227,6 +227,7 @@ esphome/components/lilygo_t5_47/touchscreen/* @jesserockz
 esphome/components/lock/* @esphome/core
 esphome/components/logger/* @esphome/core
 esphome/components/ltr390/* @latonita @sjtrny
+esphome/components/ltr501/* @latonita
 esphome/components/ltr_als_ps/* @latonita
 esphome/components/lvgl/* @clydebarrow
 esphome/components/m5stack_8angle/* @rnauber
diff --git a/esphome/components/api/api.proto b/esphome/components/api/api.proto
index ad6fc79cf3..1c40e8014e 100644
--- a/esphome/components/api/api.proto
+++ b/esphome/components/api/api.proto
@@ -1553,6 +1553,23 @@ message VoiceAssistantTimerEventResponse {
   bool is_active = 6;
 }
 
+message VoiceAssistantAnnounceRequest {
+  option (id) = 119;
+  option (source) = SOURCE_CLIENT;
+  option (ifdef) = "USE_VOICE_ASSISTANT";
+
+  string media_id = 1;
+  string text = 2;
+}
+
+message VoiceAssistantAnnounceFinished {
+  option (id) = 120;
+  option (source) = SOURCE_SERVER;
+  option (ifdef) = "USE_VOICE_ASSISTANT";
+
+  bool success = 1;
+}
+
 // ==================== ALARM CONTROL PANEL ====================
 enum AlarmControlPanelState {
   ALARM_STATE_DISARMED = 0;
diff --git a/esphome/components/api/api_connection.cpp b/esphome/components/api/api_connection.cpp
index a3a18f4fdb..14a16f86c2 100644
--- a/esphome/components/api/api_connection.cpp
+++ b/esphome/components/api/api_connection.cpp
@@ -1214,6 +1214,16 @@ void APIConnection::on_voice_assistant_timer_event_response(const VoiceAssistant
   }
 };
 
+void APIConnection::on_voice_assistant_announce_request(const VoiceAssistantAnnounceRequest &msg) {
+  if (voice_assistant::global_voice_assistant != nullptr) {
+    if (voice_assistant::global_voice_assistant->get_api_connection() != this) {
+      return;
+    }
+
+    voice_assistant::global_voice_assistant->on_announce(msg);
+  }
+}
+
 #endif
 
 #ifdef USE_ALARM_CONTROL_PANEL
diff --git a/esphome/components/api/api_connection.h b/esphome/components/api/api_connection.h
index c1f25ffda7..dbd3e3b652 100644
--- a/esphome/components/api/api_connection.h
+++ b/esphome/components/api/api_connection.h
@@ -152,6 +152,7 @@ class APIConnection : public APIServerConnection {
   void on_voice_assistant_event_response(const VoiceAssistantEventResponse &msg) override;
   void on_voice_assistant_audio(const VoiceAssistantAudio &msg) override;
   void on_voice_assistant_timer_event_response(const VoiceAssistantTimerEventResponse &msg) override;
+  void on_voice_assistant_announce_request(const VoiceAssistantAnnounceRequest &msg) override;
 #endif
 
 #ifdef USE_ALARM_CONTROL_PANEL
diff --git a/esphome/components/api/api_pb2.cpp b/esphome/components/api/api_pb2.cpp
index c944d0dae8..2a1552d6fc 100644
--- a/esphome/components/api/api_pb2.cpp
+++ b/esphome/components/api/api_pb2.cpp
@@ -7061,6 +7061,59 @@ void VoiceAssistantTimerEventResponse::dump_to(std::string &out) const {
   out.append("}");
 }
 #endif
+bool VoiceAssistantAnnounceRequest::decode_length(uint32_t field_id, ProtoLengthDelimited value) {
+  switch (field_id) {
+    case 1: {
+      this->media_id = value.as_string();
+      return true;
+    }
+    case 2: {
+      this->text = value.as_string();
+      return true;
+    }
+    default:
+      return false;
+  }
+}
+void VoiceAssistantAnnounceRequest::encode(ProtoWriteBuffer buffer) const {
+  buffer.encode_string(1, this->media_id);
+  buffer.encode_string(2, this->text);
+}
+#ifdef HAS_PROTO_MESSAGE_DUMP
+void VoiceAssistantAnnounceRequest::dump_to(std::string &out) const {
+  __attribute__((unused)) char buffer[64];
+  out.append("VoiceAssistantAnnounceRequest {\n");
+  out.append("  media_id: ");
+  out.append("'").append(this->media_id).append("'");
+  out.append("\n");
+
+  out.append("  text: ");
+  out.append("'").append(this->text).append("'");
+  out.append("\n");
+  out.append("}");
+}
+#endif
+bool VoiceAssistantAnnounceFinished::decode_varint(uint32_t field_id, ProtoVarInt value) {
+  switch (field_id) {
+    case 1: {
+      this->success = value.as_bool();
+      return true;
+    }
+    default:
+      return false;
+  }
+}
+void VoiceAssistantAnnounceFinished::encode(ProtoWriteBuffer buffer) const { buffer.encode_bool(1, this->success); }
+#ifdef HAS_PROTO_MESSAGE_DUMP
+void VoiceAssistantAnnounceFinished::dump_to(std::string &out) const {
+  __attribute__((unused)) char buffer[64];
+  out.append("VoiceAssistantAnnounceFinished {\n");
+  out.append("  success: ");
+  out.append(YESNO(this->success));
+  out.append("\n");
+  out.append("}");
+}
+#endif
 bool ListEntitiesAlarmControlPanelResponse::decode_varint(uint32_t field_id, ProtoVarInt value) {
   switch (field_id) {
     case 6: {
diff --git a/esphome/components/api/api_pb2.h b/esphome/components/api/api_pb2.h
index 3f609c793c..6fab1f57e0 100644
--- a/esphome/components/api/api_pb2.h
+++ b/esphome/components/api/api_pb2.h
@@ -1825,6 +1825,29 @@ class VoiceAssistantTimerEventResponse : public ProtoMessage {
   bool decode_length(uint32_t field_id, ProtoLengthDelimited value) override;
   bool decode_varint(uint32_t field_id, ProtoVarInt value) override;
 };
+class VoiceAssistantAnnounceRequest : public ProtoMessage {
+ public:
+  std::string media_id{};
+  std::string text{};
+  void encode(ProtoWriteBuffer buffer) const override;
+#ifdef HAS_PROTO_MESSAGE_DUMP
+  void dump_to(std::string &out) const override;
+#endif
+
+ protected:
+  bool decode_length(uint32_t field_id, ProtoLengthDelimited value) override;
+};
+class VoiceAssistantAnnounceFinished : public ProtoMessage {
+ public:
+  bool success{false};
+  void encode(ProtoWriteBuffer buffer) const override;
+#ifdef HAS_PROTO_MESSAGE_DUMP
+  void dump_to(std::string &out) const override;
+#endif
+
+ protected:
+  bool decode_varint(uint32_t field_id, ProtoVarInt value) override;
+};
 class ListEntitiesAlarmControlPanelResponse : public ProtoMessage {
  public:
   std::string object_id{};
diff --git a/esphome/components/api/api_pb2_service.cpp b/esphome/components/api/api_pb2_service.cpp
index 269a755e9e..faa977389a 100644
--- a/esphome/components/api/api_pb2_service.cpp
+++ b/esphome/components/api/api_pb2_service.cpp
@@ -486,6 +486,16 @@ bool APIServerConnectionBase::send_voice_assistant_audio(const VoiceAssistantAud
 #endif
 #ifdef USE_VOICE_ASSISTANT
 #endif
+#ifdef USE_VOICE_ASSISTANT
+#endif
+#ifdef USE_VOICE_ASSISTANT
+bool APIServerConnectionBase::send_voice_assistant_announce_finished(const VoiceAssistantAnnounceFinished &msg) {
+#ifdef HAS_PROTO_MESSAGE_DUMP
+  ESP_LOGVV(TAG, "send_voice_assistant_announce_finished: %s", msg.dump().c_str());
+#endif
+  return this->send_message_<VoiceAssistantAnnounceFinished>(msg, 120);
+}
+#endif
 #ifdef USE_ALARM_CONTROL_PANEL
 bool APIServerConnectionBase::send_list_entities_alarm_control_panel_response(
     const ListEntitiesAlarmControlPanelResponse &msg) {
@@ -1135,6 +1145,17 @@ bool APIServerConnectionBase::read_message(uint32_t msg_size, uint32_t msg_type,
       ESP_LOGVV(TAG, "on_update_command_request: %s", msg.dump().c_str());
 #endif
       this->on_update_command_request(msg);
+#endif
+      break;
+    }
+    case 119: {
+#ifdef USE_VOICE_ASSISTANT
+      VoiceAssistantAnnounceRequest msg;
+      msg.decode(msg_data, msg_size);
+#ifdef HAS_PROTO_MESSAGE_DUMP
+      ESP_LOGVV(TAG, "on_voice_assistant_announce_request: %s", msg.dump().c_str());
+#endif
+      this->on_voice_assistant_announce_request(msg);
 #endif
       break;
     }
diff --git a/esphome/components/api/api_pb2_service.h b/esphome/components/api/api_pb2_service.h
index 83bfc2ed98..f3803ad628 100644
--- a/esphome/components/api/api_pb2_service.h
+++ b/esphome/components/api/api_pb2_service.h
@@ -247,6 +247,12 @@ class APIServerConnectionBase : public ProtoService {
 #ifdef USE_VOICE_ASSISTANT
   virtual void on_voice_assistant_timer_event_response(const VoiceAssistantTimerEventResponse &value){};
 #endif
+#ifdef USE_VOICE_ASSISTANT
+  virtual void on_voice_assistant_announce_request(const VoiceAssistantAnnounceRequest &value){};
+#endif
+#ifdef USE_VOICE_ASSISTANT
+  bool send_voice_assistant_announce_finished(const VoiceAssistantAnnounceFinished &msg);
+#endif
 #ifdef USE_ALARM_CONTROL_PANEL
   bool send_list_entities_alarm_control_panel_response(const ListEntitiesAlarmControlPanelResponse &msg);
 #endif
diff --git a/esphome/components/libretiny/__init__.py b/esphome/components/libretiny/__init__.py
index a8034f8fab..9ba889f493 100644
--- a/esphome/components/libretiny/__init__.py
+++ b/esphome/components/libretiny/__init__.py
@@ -1,10 +1,6 @@
 import json
 import logging
-from os.path import (
-    dirname,
-    isfile,
-    join,
-)
+from os.path import dirname, isfile, join
 
 import esphome.codegen as cg
 import esphome.config_validation as cv
@@ -176,9 +172,10 @@ def _notify_old_style(config):
 
 # NOTE: Keep this in mind when updating the recommended version:
 #  * For all constants below, update platformio.ini (in this repo)
+# The dev and latest branches will be at *least* this version, which is what matters.
 ARDUINO_VERSIONS = {
-    "dev": (cv.Version(0, 0, 0), "https://github.com/libretiny-eu/libretiny.git"),
-    "latest": (cv.Version(0, 0, 0), None),
+    "dev": (cv.Version(1, 7, 0), "https://github.com/libretiny-eu/libretiny.git"),
+    "latest": (cv.Version(1, 7, 0), "libretiny"),
     "recommended": (cv.Version(1, 5, 1), None),
 }
 
@@ -282,10 +279,10 @@ async def component_to_code(config):
     # if platform version is a valid version constraint, prefix the default package
     framework = config[CONF_FRAMEWORK]
     cv.platformio_version_constraint(framework[CONF_VERSION])
-    if str(framework[CONF_VERSION]) != "0.0.0":
-        cg.add_platformio_option("platform", f"libretiny @ {framework[CONF_VERSION]}")
-    elif framework[CONF_SOURCE]:
+    if framework[CONF_SOURCE]:
         cg.add_platformio_option("platform", framework[CONF_SOURCE])
+    elif str(framework[CONF_VERSION]) != "0.0.0":
+        cg.add_platformio_option("platform", f"libretiny @ {framework[CONF_VERSION]}")
     else:
         cg.add_platformio_option("platform", "libretiny")
 
diff --git a/esphome/components/ltr501/__init__.py b/esphome/components/ltr501/__init__.py
new file mode 100644
index 0000000000..dd06cfffea
--- /dev/null
+++ b/esphome/components/ltr501/__init__.py
@@ -0,0 +1 @@
+CODEOWNERS = ["@latonita"]
diff --git a/esphome/components/ltr501/ltr501.cpp b/esphome/components/ltr501/ltr501.cpp
new file mode 100644
index 0000000000..4f4e26f44f
--- /dev/null
+++ b/esphome/components/ltr501/ltr501.cpp
@@ -0,0 +1,542 @@
+#include "ltr501.h"
+#include "esphome/core/application.h"
+#include "esphome/core/log.h"
+#include "esphome/core/helpers.h"
+
+using esphome::i2c::ErrorCode;
+
+namespace esphome {
+namespace ltr501 {
+
+static const char *const TAG = "ltr501";
+
+static const uint8_t MAX_TRIES = 5;
+static const uint8_t MAX_SENSITIVITY_ADJUSTMENTS = 10;
+
+struct GainTimePair {
+  AlsGain501 gain;
+  IntegrationTime501 time;
+};
+
+bool operator==(const GainTimePair &lhs, const GainTimePair &rhs) {
+  return lhs.gain == rhs.gain && lhs.time == rhs.time;
+}
+
+bool operator!=(const GainTimePair &lhs, const GainTimePair &rhs) {
+  return !(lhs.gain == rhs.gain && lhs.time == rhs.time);
+}
+
+template<typename T, size_t size> T get_next(const T (&array)[size], const T val) {
+  size_t i = 0;
+  size_t idx = -1;
+  while (idx == -1 && i < size) {
+    if (array[i] == val) {
+      idx = i;
+      break;
+    }
+    i++;
+  }
+  if (idx == -1 || i + 1 >= size)
+    return val;
+  return array[i + 1];
+}
+
+template<typename T, size_t size> T get_prev(const T (&array)[size], const T val) {
+  size_t i = size - 1;
+  size_t idx = -1;
+  while (idx == -1 && i > 0) {
+    if (array[i] == val) {
+      idx = i;
+      break;
+    }
+    i--;
+  }
+  if (idx == -1 || i == 0)
+    return val;
+  return array[i - 1];
+}
+
+static uint16_t get_itime_ms(IntegrationTime501 time) {
+  static const uint16_t ALS_INT_TIME[4] = {100, 50, 200, 400};
+  return ALS_INT_TIME[time & 0b11];
+}
+
+static uint16_t get_meas_time_ms(MeasurementRepeatRate rate) {
+  static const uint16_t ALS_MEAS_RATE[8] = {50, 100, 200, 500, 1000, 2000, 2000, 2000};
+  return ALS_MEAS_RATE[rate & 0b111];
+}
+
+static float get_gain_coeff(AlsGain501 gain) { return gain == AlsGain501::GAIN_1 ? 1.0f : 150.0f; }
+
+static float get_ps_gain_coeff(PsGain501 gain) {
+  static const float PS_GAIN[4] = {1, 4, 8, 16};
+  return PS_GAIN[gain & 0b11];
+}
+
+void LTRAlsPs501Component::setup() {
+  ESP_LOGCONFIG(TAG, "Setting up LTR-501/301/558");
+  // As per datasheet we need to wait at least 100ms after power on to get ALS chip responsive
+  this->set_timeout(100, [this]() { this->state_ = State::DELAYED_SETUP; });
+}
+
+void LTRAlsPs501Component::dump_config() {
+  auto get_device_type = [](LtrType typ) {
+    switch (typ) {
+      case LtrType::LTR_TYPE_ALS_ONLY:
+        return "ALS only";
+      case LtrType::LTR_TYPE_PS_ONLY:
+        return "PS only";
+      case LtrType::LTR_TYPE_ALS_AND_PS:
+        return "Als + PS";
+      default:
+        return "Unknown";
+    }
+  };
+
+  LOG_I2C_DEVICE(this);
+  ESP_LOGCONFIG(TAG, "  Device type: %s", get_device_type(this->ltr_type_));
+  ESP_LOGCONFIG(TAG, "  Automatic mode: %s", ONOFF(this->automatic_mode_enabled_));
+  ESP_LOGCONFIG(TAG, "  Gain: %.0fx", get_gain_coeff(this->gain_));
+  ESP_LOGCONFIG(TAG, "  Integration time: %d ms", get_itime_ms(this->integration_time_));
+  ESP_LOGCONFIG(TAG, "  Measurement repeat rate: %d ms", get_meas_time_ms(this->repeat_rate_));
+  ESP_LOGCONFIG(TAG, "  Glass attenuation factor: %f", this->glass_attenuation_factor_);
+  ESP_LOGCONFIG(TAG, "  Proximity gain: %.0fx", get_ps_gain_coeff(this->ps_gain_));
+  ESP_LOGCONFIG(TAG, "  Proximity cooldown time: %d s", this->ps_cooldown_time_s_);
+  ESP_LOGCONFIG(TAG, "  Proximity high threshold: %d", this->ps_threshold_high_);
+  ESP_LOGCONFIG(TAG, "  Proximity low threshold: %d", this->ps_threshold_low_);
+
+  LOG_UPDATE_INTERVAL(this);
+
+  LOG_SENSOR("  ", "ALS calculated lux", this->ambient_light_sensor_);
+  LOG_SENSOR("  ", "CH1 Infrared counts", this->infrared_counts_sensor_);
+  LOG_SENSOR("  ", "CH0 Visible+IR counts", this->full_spectrum_counts_sensor_);
+  LOG_SENSOR("  ", "Actual gain", this->actual_gain_sensor_);
+
+  if (this->is_failed()) {
+    ESP_LOGE(TAG, "Communication with I2C LTR-501/301/558 failed!");
+  }
+}
+
+void LTRAlsPs501Component::update() {
+  if (!this->is_als_()) {
+    ESP_LOGW(TAG, "Update. ALS data not available. Change configuration to ALS or ALS_PS.");
+    return;
+  }
+  if (this->is_ready() && this->is_als_() && this->state_ == State::IDLE) {
+    ESP_LOGV(TAG, "Update. Initiating new ALS data collection.");
+
+    this->state_ = this->automatic_mode_enabled_ ? State::COLLECTING_DATA_AUTO : State::WAITING_FOR_DATA;
+
+    this->als_readings_.ch0 = 0;
+    this->als_readings_.ch1 = 0;
+    this->als_readings_.gain = this->gain_;
+    this->als_readings_.integration_time = this->integration_time_;
+    this->als_readings_.lux = 0;
+    this->als_readings_.number_of_adjustments = 0;
+
+  } else {
+    ESP_LOGV(TAG, "Update. Component not ready yet.");
+  }
+}
+
+void LTRAlsPs501Component::loop() {
+  ErrorCode err = i2c::ERROR_OK;
+  static uint8_t tries{0};
+
+  switch (this->state_) {
+    case State::DELAYED_SETUP:
+      err = this->write(nullptr, 0);
+      if (err != i2c::ERROR_OK) {
+        ESP_LOGW(TAG, "i2c connection failed");
+        this->mark_failed();
+      }
+      this->configure_reset_();
+      if (this->is_als_()) {
+        this->configure_als_();
+        this->configure_integration_time_(this->integration_time_);
+      }
+      if (this->is_ps_()) {
+        this->configure_ps_();
+      }
+
+      this->state_ = State::IDLE;
+      break;
+
+    case State::IDLE:
+      if (this->is_ps_()) {
+        this->check_and_trigger_ps_();
+      }
+      break;
+
+    case State::WAITING_FOR_DATA:
+      if (this->is_als_data_ready_(this->als_readings_) == DataAvail::DATA_OK) {
+        tries = 0;
+        ESP_LOGV(TAG, "Reading sensor data assuming gain = %.0fx, time = %d ms",
+                 get_gain_coeff(this->als_readings_.gain), get_itime_ms(this->als_readings_.integration_time));
+        this->read_sensor_data_(this->als_readings_);
+        this->apply_lux_calculation_(this->als_readings_);
+        this->state_ = State::DATA_COLLECTED;
+      } else if (tries >= MAX_TRIES) {
+        ESP_LOGW(TAG, "Can't get data after several tries. Aborting.");
+        tries = 0;
+        this->status_set_warning();
+        this->state_ = State::IDLE;
+        return;
+      } else {
+        tries++;
+      }
+      break;
+
+    case State::COLLECTING_DATA_AUTO:
+    case State::DATA_COLLECTED:
+      // first measurement in auto mode (COLLECTING_DATA_AUTO state) require device reconfiguration
+      if (this->state_ == State::COLLECTING_DATA_AUTO || this->are_adjustments_required_(this->als_readings_)) {
+        this->state_ = State::ADJUSTMENT_IN_PROGRESS;
+        ESP_LOGD(TAG, "Reconfiguring sensitivity: gain = %.0fx, time = %d ms", get_gain_coeff(this->als_readings_.gain),
+                 get_itime_ms(this->als_readings_.integration_time));
+        this->configure_integration_time_(this->als_readings_.integration_time);
+        this->configure_gain_(this->als_readings_.gain);
+        // if sensitivity adjustment needed - need to wait for first data samples after setting new parameters
+        this->set_timeout(2 * get_meas_time_ms(this->repeat_rate_),
+                          [this]() { this->state_ = State::WAITING_FOR_DATA; });
+      } else {
+        this->state_ = State::READY_TO_PUBLISH;
+      }
+      break;
+
+    case State::ADJUSTMENT_IN_PROGRESS:
+      // nothing to be done, just waiting for the timeout
+      break;
+
+    case State::READY_TO_PUBLISH:
+      this->publish_data_part_1_(this->als_readings_);
+      this->state_ = State::KEEP_PUBLISHING;
+      break;
+
+    case State::KEEP_PUBLISHING:
+      this->publish_data_part_2_(this->als_readings_);
+      this->status_clear_warning();
+      this->state_ = State::IDLE;
+      break;
+
+    default:
+      break;
+  }
+}
+
+void LTRAlsPs501Component::check_and_trigger_ps_() {
+  static uint32_t last_high_trigger_time{0};
+  static uint32_t last_low_trigger_time{0};
+  uint16_t ps_data = this->read_ps_data_();
+  uint32_t now = millis();
+
+  if (ps_data != this->ps_readings_) {
+    this->ps_readings_ = ps_data;
+    // Higher values - object is closer to sensor
+    if (ps_data > this->ps_threshold_high_ && now - last_high_trigger_time >= this->ps_cooldown_time_s_ * 1000) {
+      last_high_trigger_time = now;
+      ESP_LOGD(TAG, "Proximity high threshold triggered. Value = %d, Trigger level = %d", ps_data,
+               this->ps_threshold_high_);
+      this->on_ps_high_trigger_callback_.call();
+    } else if (ps_data < this->ps_threshold_low_ && now - last_low_trigger_time >= this->ps_cooldown_time_s_ * 1000) {
+      last_low_trigger_time = now;
+      ESP_LOGD(TAG, "Proximity low threshold triggered. Value = %d, Trigger level = %d", ps_data,
+               this->ps_threshold_low_);
+      this->on_ps_low_trigger_callback_.call();
+    }
+  }
+}
+
+bool LTRAlsPs501Component::check_part_number_() {
+  uint8_t manuf_id = this->reg((uint8_t) CommandRegisters::MANUFAC_ID).get();
+  if (manuf_id != 0x05) {  // 0x05 is Lite-On Semiconductor Corp. ID
+    ESP_LOGW(TAG, "Unknown manufacturer ID: 0x%02X", manuf_id);
+    this->mark_failed();
+    return false;
+  }
+
+  // Things getting not really funny here, we can't identify device type by part number ID
+  // ======================== ========= ===== =================
+  // Device                    Part ID   Rev   Capabilities
+  // ======================== ========= ===== =================
+  // ltr-558als                 0x08      0    als + ps
+  // ltr-501als                 0x08      0    als + ps
+  // ltr-301als -               0x08      0    als only
+
+  PartIdRegister part_id{0};
+  part_id.raw = this->reg((uint8_t) CommandRegisters::PART_ID).get();
+  if (part_id.part_number_id != 0x08) {
+    ESP_LOGW(TAG, "Unknown part number ID: 0x%02X. LTR-501/301 shall have 0x08. It might not work properly.",
+             part_id.part_number_id);
+    this->status_set_warning();
+    return true;
+  }
+  return true;
+}
+
+void LTRAlsPs501Component::configure_reset_() {
+  ESP_LOGV(TAG, "Resetting");
+
+  AlsControlRegister501 als_ctrl{0};
+  als_ctrl.sw_reset = true;
+  this->reg((uint8_t) CommandRegisters::ALS_CONTR) = als_ctrl.raw;
+  delay(2);
+
+  uint8_t tries = MAX_TRIES;
+  do {
+    ESP_LOGV(TAG, "Waiting chip to reset");
+    delay(2);
+    als_ctrl.raw = this->reg((uint8_t) CommandRegisters::ALS_CONTR).get();
+  } while (als_ctrl.sw_reset && tries--);  // while sw reset bit is on - keep waiting
+
+  if (als_ctrl.sw_reset) {
+    ESP_LOGW(TAG, "Reset failed");
+  }
+}
+
+void LTRAlsPs501Component::configure_als_() {
+  AlsControlRegister501 als_ctrl{0};
+  als_ctrl.sw_reset = false;
+  als_ctrl.als_mode_active = true;
+  als_ctrl.gain = this->gain_;
+
+  ESP_LOGV(TAG, "Setting active mode and gain reg 0x%02X", als_ctrl.raw);
+  this->reg((uint8_t) CommandRegisters::ALS_CONTR) = als_ctrl.raw;
+  delay(5);
+
+  uint8_t tries = MAX_TRIES;
+  do {
+    ESP_LOGV(TAG, "Waiting for ALS device to become active...");
+    delay(2);
+    als_ctrl.raw = this->reg((uint8_t) CommandRegisters::ALS_CONTR).get();
+  } while (!als_ctrl.als_mode_active && tries--);  // while active mode is not set - keep waiting
+
+  if (!als_ctrl.als_mode_active) {
+    ESP_LOGW(TAG, "Failed to activate ALS device");
+  }
+}
+
+void LTRAlsPs501Component::configure_ps_() {
+  PsMeasurementRateRegister ps_meas{0};
+  ps_meas.ps_measurement_rate = PsMeasurementRate::PS_MEAS_RATE_50MS;
+  this->reg((uint8_t) CommandRegisters::PS_MEAS_RATE) = ps_meas.raw;
+
+  PsControlRegister501 ps_ctrl{0};
+  ps_ctrl.ps_mode_active = true;
+  ps_ctrl.ps_mode_xxx = true;
+  this->reg((uint8_t) CommandRegisters::PS_CONTR) = ps_ctrl.raw;
+}
+
+uint16_t LTRAlsPs501Component::read_ps_data_() {
+  AlsPsStatusRegister als_status{0};
+  als_status.raw = this->reg((uint8_t) CommandRegisters::ALS_PS_STATUS).get();
+  if (!als_status.ps_new_data) {
+    return this->ps_readings_;
+  }
+
+  uint8_t ps_low = this->reg((uint8_t) CommandRegisters::PS_DATA_0).get();
+  PsData1Register ps_high;
+  ps_high.raw = this->reg((uint8_t) CommandRegisters::PS_DATA_1).get();
+
+  uint16_t val = encode_uint16(ps_high.ps_data_high, ps_low);
+  return val;
+}
+
+void LTRAlsPs501Component::configure_gain_(AlsGain501 gain) {
+  AlsControlRegister501 als_ctrl{0};
+  als_ctrl.als_mode_active = true;
+  als_ctrl.gain = gain;
+  this->reg((uint8_t) CommandRegisters::ALS_CONTR) = als_ctrl.raw;
+  delay(2);
+
+  AlsControlRegister501 read_als_ctrl{0};
+  read_als_ctrl.raw = this->reg((uint8_t) CommandRegisters::ALS_CONTR).get();
+  if (read_als_ctrl.gain != gain) {
+    ESP_LOGW(TAG, "Failed to set gain. We will try one more time.");
+    this->reg((uint8_t) CommandRegisters::ALS_CONTR) = als_ctrl.raw;
+    delay(2);
+  }
+}
+
+void LTRAlsPs501Component::configure_integration_time_(IntegrationTime501 time) {
+  MeasurementRateRegister501 meas{0};
+  meas.measurement_repeat_rate = this->repeat_rate_;
+  meas.integration_time = time;
+  this->reg((uint8_t) CommandRegisters::MEAS_RATE) = meas.raw;
+  delay(2);
+
+  MeasurementRateRegister501 read_meas{0};
+  read_meas.raw = this->reg((uint8_t) CommandRegisters::MEAS_RATE).get();
+  if (read_meas.integration_time != time) {
+    ESP_LOGW(TAG, "Failed to set integration time. We will try one more time.");
+    this->reg((uint8_t) CommandRegisters::MEAS_RATE) = meas.raw;
+    delay(2);
+  }
+}
+
+DataAvail LTRAlsPs501Component::is_als_data_ready_(AlsReadings &data) {
+  AlsPsStatusRegister als_status{0};
+  als_status.raw = this->reg((uint8_t) CommandRegisters::ALS_PS_STATUS).get();
+  if (!als_status.als_new_data)
+    return DataAvail::NO_DATA;
+  ESP_LOGV(TAG, "Data ready, reported gain is %.0fx", get_gain_coeff(als_status.gain));
+  if (data.gain != als_status.gain) {
+    ESP_LOGW(TAG, "Actual gain differs from requested (%.0f)", get_gain_coeff(data.gain));
+    return DataAvail::BAD_DATA;
+  }
+  data.gain = als_status.gain;
+  return DataAvail::DATA_OK;
+}
+
+void LTRAlsPs501Component::read_sensor_data_(AlsReadings &data) {
+  data.ch1 = 0;
+  data.ch0 = 0;
+  uint8_t ch1_0 = this->reg((uint8_t) CommandRegisters::ALS_DATA_CH1_0).get();
+  uint8_t ch1_1 = this->reg((uint8_t) CommandRegisters::ALS_DATA_CH1_1).get();
+  uint8_t ch0_0 = this->reg((uint8_t) CommandRegisters::ALS_DATA_CH0_0).get();
+  uint8_t ch0_1 = this->reg((uint8_t) CommandRegisters::ALS_DATA_CH0_1).get();
+  data.ch1 = encode_uint16(ch1_1, ch1_0);
+  data.ch0 = encode_uint16(ch0_1, ch0_0);
+
+  ESP_LOGD(TAG, "Got sensor data: CH1 = %d, CH0 = %d", data.ch1, data.ch0);
+}
+
+bool LTRAlsPs501Component::are_adjustments_required_(AlsReadings &data) {
+  if (!this->automatic_mode_enabled_)
+    return false;
+
+  // sometimes sensors fail to change sensitivity. this prevents us from infinite loop
+  if (data.number_of_adjustments++ > MAX_SENSITIVITY_ADJUSTMENTS) {
+    ESP_LOGW(TAG, "Too many sensitivity adjustments done. Something wrong with the sensor. Stopping.");
+    return false;
+  }
+
+  ESP_LOGV(TAG, "Adjusting sensitivity, run #%d", data.number_of_adjustments);
+
+  // available combinations of gain and integration times:
+  static const GainTimePair GAIN_TIME_PAIRS[] = {
+      {AlsGain501::GAIN_1, INTEGRATION_TIME_50MS},    {AlsGain501::GAIN_1, INTEGRATION_TIME_100MS},
+      {AlsGain501::GAIN_150, INTEGRATION_TIME_100MS}, {AlsGain501::GAIN_150, INTEGRATION_TIME_200MS},
+      {AlsGain501::GAIN_150, INTEGRATION_TIME_400MS},
+  };
+
+  GainTimePair current_pair = {data.gain, data.integration_time};
+
+  // Here comes funky business with this sensor. it has no internal error checking mechanism
+  // as in later versions (LTR-303/329/559/..) and sensor gets overwhelmed when saturated
+  // and readings are strange. We only check high sensitivity mode for now.
+  // Nothing is documented and it is a result of real-world testing.
+  if (data.gain == AlsGain501::GAIN_150) {
+    // when sensor is saturated it returns various crazy numbers
+    // CH1 = 1, CH0 = 0
+    if (data.ch1 == 1 && data.ch0 == 0) {
+      ESP_LOGV(TAG, "Looks like sensor got saturated (?) CH1 = 1, CH0 = 0, Gain 150x");
+      // fake saturation
+      data.ch0 = 0xffff;
+      data.ch1 = 0xffff;
+    } else if (data.ch1 == 65535 && data.ch0 == 0) {
+      ESP_LOGV(TAG, "Looks like sensor got saturated (?) CH1 = 65535, CH0 = 0, Gain 150x");
+      data.ch0 = 0xffff;
+    } else if (data.ch1 > 1000 && data.ch0 == 0) {
+      ESP_LOGV(TAG, "Looks like sensor got saturated (?) CH1 = %d, CH0 = 0, Gain 150x", data.ch1);
+      data.ch0 = 0xffff;
+    }
+  }
+
+  static const uint16_t LOW_INTENSITY_THRESHOLD_1 = 100;
+  static const uint16_t LOW_INTENSITY_THRESHOLD_200 = 2000;
+  static const uint16_t HIGH_INTENSITY_THRESHOLD = 25000;
+
+  if (data.ch0 <= (data.gain == AlsGain501::GAIN_1 ? LOW_INTENSITY_THRESHOLD_1 : LOW_INTENSITY_THRESHOLD_200) ||
+      (data.gain == AlsGain501::GAIN_1 && data.lux < 320)) {
+    GainTimePair next_pair = get_next(GAIN_TIME_PAIRS, current_pair);
+    if (next_pair != current_pair) {
+      data.gain = next_pair.gain;
+      data.integration_time = next_pair.time;
+      ESP_LOGV(TAG, "Low illuminance. Increasing sensitivity.");
+      return true;
+    }
+
+  } else if (data.ch0 >= HIGH_INTENSITY_THRESHOLD || data.ch1 >= HIGH_INTENSITY_THRESHOLD) {
+    GainTimePair prev_pair = get_prev(GAIN_TIME_PAIRS, current_pair);
+    if (prev_pair != current_pair) {
+      data.gain = prev_pair.gain;
+      data.integration_time = prev_pair.time;
+      ESP_LOGV(TAG, "High illuminance. Decreasing sensitivity.");
+      return true;
+    }
+  } else {
+    ESP_LOGD(TAG, "Illuminance is good enough.");
+    return false;
+  }
+  ESP_LOGD(TAG, "Can't adjust sensitivity anymore.");
+  return false;
+}
+
+void LTRAlsPs501Component::apply_lux_calculation_(AlsReadings &data) {
+  if ((data.ch0 == 0xFFFF) || (data.ch1 == 0xFFFF)) {
+    ESP_LOGW(TAG, "Sensors got saturated");
+    data.lux = 0.0f;
+    return;
+  }
+
+  if ((data.ch0 == 0x0000) && (data.ch1 == 0x0000)) {
+    ESP_LOGW(TAG, "Sensors blacked out");
+    data.lux = 0.0f;
+    return;
+  }
+
+  float ch0 = data.ch0;
+  float ch1 = data.ch1;
+  float ratio = ch1 / (ch0 + ch1);
+  float als_gain = get_gain_coeff(data.gain);
+  float als_time = ((float) get_itime_ms(data.integration_time)) / 100.0f;
+  float inv_pfactor = this->glass_attenuation_factor_;
+  float lux = 0.0f;
+
+  // method from
+  // https://github.com/fards/Ainol_fire_kernel/blob/83832cf8a3082fd8e963230f4b1984479d1f1a84/customer/drivers/lightsensor/ltr501als.c#L295
+
+  if (ratio < 0.45) {
+    lux = 1.7743 * ch0 + 1.1059 * ch1;
+  } else if (ratio < 0.64) {
+    lux = 3.7725 * ch0 - 1.3363 * ch1;
+  } else if (ratio < 0.85) {
+    lux = 1.6903 * ch0 - 0.1693 * ch1;
+  } else {
+    ESP_LOGW(TAG, "Impossible ch1/(ch0 + ch1) ratio");
+    lux = 0.0f;
+  }
+
+  lux = inv_pfactor * lux / als_gain / als_time;
+  data.lux = lux;
+
+  ESP_LOGD(TAG, "Lux calculation: ratio %.3f, gain %.0fx, int time %.1f, inv_pfactor %.3f, lux %.3f", ratio, als_gain,
+           als_time, inv_pfactor, lux);
+}
+
+void LTRAlsPs501Component::publish_data_part_1_(AlsReadings &data) {
+  if (this->proximity_counts_sensor_ != nullptr) {
+    this->proximity_counts_sensor_->publish_state(this->ps_readings_);
+  }
+  if (this->ambient_light_sensor_ != nullptr) {
+    this->ambient_light_sensor_->publish_state(data.lux);
+  }
+  if (this->infrared_counts_sensor_ != nullptr) {
+    this->infrared_counts_sensor_->publish_state(data.ch1);
+  }
+  if (this->full_spectrum_counts_sensor_ != nullptr) {
+    this->full_spectrum_counts_sensor_->publish_state(data.ch0);
+  }
+}
+
+void LTRAlsPs501Component::publish_data_part_2_(AlsReadings &data) {
+  if (this->actual_gain_sensor_ != nullptr) {
+    this->actual_gain_sensor_->publish_state(get_gain_coeff(data.gain));
+  }
+  if (this->actual_integration_time_sensor_ != nullptr) {
+    this->actual_integration_time_sensor_->publish_state(get_itime_ms(data.integration_time));
+  }
+}
+}  // namespace ltr501
+}  // namespace esphome
diff --git a/esphome/components/ltr501/ltr501.h b/esphome/components/ltr501/ltr501.h
new file mode 100644
index 0000000000..07b69fa0d0
--- /dev/null
+++ b/esphome/components/ltr501/ltr501.h
@@ -0,0 +1,184 @@
+#pragma once
+
+#include "esphome/components/i2c/i2c.h"
+#include "esphome/components/sensor/sensor.h"
+#include "esphome/core/component.h"
+#include "esphome/core/optional.h"
+#include "esphome/core/automation.h"
+
+#include "ltr_definitions_501.h"
+
+namespace esphome {
+namespace ltr501 {
+
+enum DataAvail : uint8_t { NO_DATA, BAD_DATA, DATA_OK };
+
+enum LtrType : uint8_t {
+  LTR_TYPE_UNKNOWN = 0,
+  LTR_TYPE_ALS_ONLY = 1,
+  LTR_TYPE_PS_ONLY = 2,
+  LTR_TYPE_ALS_AND_PS = 3,
+};
+
+class LTRAlsPs501Component : public PollingComponent, public i2c::I2CDevice {
+ public:
+  //
+  // EspHome framework functions
+  //
+  float get_setup_priority() const override { return setup_priority::DATA; }
+  void setup() override;
+  void dump_config() override;
+  void update() override;
+  void loop() override;
+
+  // Configuration setters : General
+  //
+  void set_ltr_type(LtrType type) { this->ltr_type_ = type; }
+
+  // Configuration setters : ALS
+  //
+  void set_als_auto_mode(bool enable) { this->automatic_mode_enabled_ = enable; }
+  void set_als_gain(AlsGain501 gain) { this->gain_ = gain; }
+  void set_als_integration_time(IntegrationTime501 time) { this->integration_time_ = time; }
+  void set_als_meas_repeat_rate(MeasurementRepeatRate rate) { this->repeat_rate_ = rate; }
+  void set_als_glass_attenuation_factor(float factor) { this->glass_attenuation_factor_ = factor; }
+
+  // Configuration setters : PS
+  //
+  void set_ps_high_threshold(uint16_t threshold) { this->ps_threshold_high_ = threshold; }
+  void set_ps_low_threshold(uint16_t threshold) { this->ps_threshold_low_ = threshold; }
+  void set_ps_cooldown_time_s(uint16_t time) { this->ps_cooldown_time_s_ = time; }
+  void set_ps_gain(PsGain501 gain) { this->ps_gain_ = gain; }
+
+  // Sensors setters
+  //
+  void set_ambient_light_sensor(sensor::Sensor *sensor) { this->ambient_light_sensor_ = sensor; }
+  void set_full_spectrum_counts_sensor(sensor::Sensor *sensor) { this->full_spectrum_counts_sensor_ = sensor; }
+  void set_infrared_counts_sensor(sensor::Sensor *sensor) { this->infrared_counts_sensor_ = sensor; }
+  void set_actual_gain_sensor(sensor::Sensor *sensor) { this->actual_gain_sensor_ = sensor; }
+  void set_actual_integration_time_sensor(sensor::Sensor *sensor) { this->actual_integration_time_sensor_ = sensor; }
+  void set_proximity_counts_sensor(sensor::Sensor *sensor) { this->proximity_counts_sensor_ = sensor; }
+
+ protected:
+  //
+  // Internal state machine, used to split all the actions into
+  // small steps in loop() to make sure we are not blocking execution
+  //
+  enum class State : uint8_t {
+    NOT_INITIALIZED,
+    DELAYED_SETUP,
+    IDLE,
+    WAITING_FOR_DATA,
+    COLLECTING_DATA_AUTO,
+    DATA_COLLECTED,
+    ADJUSTMENT_IN_PROGRESS,
+    READY_TO_PUBLISH,
+    KEEP_PUBLISHING
+  } state_{State::NOT_INITIALIZED};
+
+  LtrType ltr_type_{LtrType::LTR_TYPE_ALS_ONLY};
+
+  //
+  // Current measurements data
+  //
+  struct AlsReadings {
+    uint16_t ch0{0};
+    uint16_t ch1{0};
+    AlsGain501 gain{AlsGain501::GAIN_1};
+    IntegrationTime501 integration_time{IntegrationTime501::INTEGRATION_TIME_100MS};
+    float lux{0.0f};
+    uint8_t number_of_adjustments{0};
+  } als_readings_;
+  uint16_t ps_readings_{0xfffe};
+
+  inline bool is_als_() const {
+    return this->ltr_type_ == LtrType::LTR_TYPE_ALS_ONLY || this->ltr_type_ == LtrType::LTR_TYPE_ALS_AND_PS;
+  }
+  inline bool is_ps_() const {
+    return this->ltr_type_ == LtrType::LTR_TYPE_PS_ONLY || this->ltr_type_ == LtrType::LTR_TYPE_ALS_AND_PS;
+  }
+
+  //
+  // Device interaction and data manipulation
+  //
+  bool check_part_number_();
+
+  void configure_reset_();
+  void configure_als_();
+  void configure_integration_time_(IntegrationTime501 time);
+  void configure_gain_(AlsGain501 gain);
+  DataAvail is_als_data_ready_(AlsReadings &data);
+  void read_sensor_data_(AlsReadings &data);
+  bool are_adjustments_required_(AlsReadings &data);
+  void apply_lux_calculation_(AlsReadings &data);
+  void publish_data_part_1_(AlsReadings &data);
+  void publish_data_part_2_(AlsReadings &data);
+
+  void configure_ps_();
+  uint16_t read_ps_data_();
+  void check_and_trigger_ps_();
+
+  //
+  // Component configuration
+  //
+  bool automatic_mode_enabled_{false};
+  AlsGain501 gain_{AlsGain501::GAIN_1};
+  IntegrationTime501 integration_time_{IntegrationTime501::INTEGRATION_TIME_100MS};
+  MeasurementRepeatRate repeat_rate_{MeasurementRepeatRate::REPEAT_RATE_500MS};
+  float glass_attenuation_factor_{1.0};
+
+  uint16_t ps_cooldown_time_s_{5};
+  PsGain501 ps_gain_{PsGain501::PS_GAIN_1};
+  uint16_t ps_threshold_high_{0xffff};
+  uint16_t ps_threshold_low_{0x0000};
+
+  //
+  //   Sensors for publishing data
+  //
+  sensor::Sensor *infrared_counts_sensor_{nullptr};          // direct reading CH1, infrared only
+  sensor::Sensor *full_spectrum_counts_sensor_{nullptr};     // direct reading CH0, infrared + visible light
+  sensor::Sensor *ambient_light_sensor_{nullptr};            // calculated lux
+  sensor::Sensor *actual_gain_sensor_{nullptr};              // actual gain of reading
+  sensor::Sensor *actual_integration_time_sensor_{nullptr};  // actual integration time
+  sensor::Sensor *proximity_counts_sensor_{nullptr};         // proximity sensor
+
+  bool is_any_als_sensor_enabled_() const {
+    return this->ambient_light_sensor_ != nullptr || this->full_spectrum_counts_sensor_ != nullptr ||
+           this->infrared_counts_sensor_ != nullptr || this->actual_gain_sensor_ != nullptr ||
+           this->actual_integration_time_sensor_ != nullptr;
+  }
+  bool is_any_ps_sensor_enabled_() const { return this->proximity_counts_sensor_ != nullptr; }
+
+  //
+  // Trigger section for the automations
+  //
+  friend class LTRPsHighTrigger;
+  friend class LTRPsLowTrigger;
+
+  CallbackManager<void()> on_ps_high_trigger_callback_;
+  CallbackManager<void()> on_ps_low_trigger_callback_;
+
+  void add_on_ps_high_trigger_callback_(std::function<void()> callback) {
+    this->on_ps_high_trigger_callback_.add(std::move(callback));
+  }
+
+  void add_on_ps_low_trigger_callback_(std::function<void()> callback) {
+    this->on_ps_low_trigger_callback_.add(std::move(callback));
+  }
+};
+
+class LTRPsHighTrigger : public Trigger<> {
+ public:
+  explicit LTRPsHighTrigger(LTRAlsPs501Component *parent) {
+    parent->add_on_ps_high_trigger_callback_([this]() { this->trigger(); });
+  }
+};
+
+class LTRPsLowTrigger : public Trigger<> {
+ public:
+  explicit LTRPsLowTrigger(LTRAlsPs501Component *parent) {
+    parent->add_on_ps_low_trigger_callback_([this]() { this->trigger(); });
+  }
+};
+}  // namespace ltr501
+}  // namespace esphome
diff --git a/esphome/components/ltr501/ltr_definitions_501.h b/esphome/components/ltr501/ltr_definitions_501.h
new file mode 100644
index 0000000000..604bd92b68
--- /dev/null
+++ b/esphome/components/ltr501/ltr_definitions_501.h
@@ -0,0 +1,260 @@
+#pragma once
+
+#include <cstdint>
+
+namespace esphome {
+namespace ltr501 {
+
+enum class CommandRegisters : uint8_t {
+  ALS_CONTR = 0x80,         // ALS operation mode control and SW reset
+  PS_CONTR = 0x81,          // PS operation mode control
+  PS_LED = 0x82,            // PS LED pulse frequency control
+  PS_N_PULSES = 0x83,       // PS number of pulses control
+  PS_MEAS_RATE = 0x84,      // PS measurement rate in active mode
+  MEAS_RATE = 0x85,         // ALS measurement rate in active mode
+  PART_ID = 0x86,           // Part Number ID and Revision ID
+  MANUFAC_ID = 0x87,        // Manufacturer ID
+  ALS_DATA_CH1_0 = 0x88,    // ALS measurement CH1 data, lower byte - infrared only
+  ALS_DATA_CH1_1 = 0x89,    // ALS measurement CH1 data, upper byte - infrared only
+  ALS_DATA_CH0_0 = 0x8A,    // ALS measurement CH0 data, lower byte - visible + infrared
+  ALS_DATA_CH0_1 = 0x8B,    // ALS measurement CH0 data, upper byte - visible + infrared
+  ALS_PS_STATUS = 0x8C,     // ALS PS new data status
+  PS_DATA_0 = 0x8D,         // PS measurement data, lower byte
+  PS_DATA_1 = 0x8E,         // PS measurement data, upper byte
+  ALS_PS_INTERRUPT = 0x8F,  // Interrupt status
+  PS_THRES_UP_0 = 0x90,     // PS interrupt upper threshold, lower byte
+  PS_THRES_UP_1 = 0x91,     // PS interrupt upper threshold, upper byte
+  PS_THRES_LOW_0 = 0x92,    // PS interrupt lower threshold, lower byte
+  PS_THRES_LOW_1 = 0x93,    // PS interrupt lower threshold, upper byte
+  PS_OFFSET_1 = 0x94,       // PS offset, upper byte
+  PS_OFFSET_0 = 0x95,       // PS offset, lower byte
+                            // 0x96 - reserved
+  ALS_THRES_UP_0 = 0x97,    // ALS interrupt upper threshold, lower byte
+  ALS_THRES_UP_1 = 0x98,    // ALS interrupt upper threshold, upper byte
+  ALS_THRES_LOW_0 = 0x99,   // ALS interrupt lower threshold, lower byte
+  ALS_THRES_LOW_1 = 0x9A,   // ALS interrupt lower threshold, upper byte
+                            // 0x9B - reserved
+                            // 0x9C - reserved
+                            // 0x9D - reserved
+  INTERRUPT_PERSIST = 0x9E  // Interrupt persistence filter
+};
+
+// ALS Sensor gain levels
+enum AlsGain501 : uint8_t {
+  GAIN_1 = 0,    // GAIN_RANGE_2 // default
+  GAIN_150 = 1,  // GAIN_RANGE_1
+};
+static const uint8_t GAINS_COUNT = 2;
+
+// ALS Sensor integration times
+enum IntegrationTime501 : uint8_t {
+  INTEGRATION_TIME_100MS = 0,  // default
+  INTEGRATION_TIME_50MS = 1,   // only in Dynamic GAIN_RANGE_2
+  INTEGRATION_TIME_200MS = 2,  // only in Dynamic GAIN_RANGE_1
+  INTEGRATION_TIME_400MS = 3,  // only in Dynamic GAIN_RANGE_1
+};
+static const uint8_t TIMES_COUNT = 4;
+
+// ALS Sensor measurement repeat rate
+enum MeasurementRepeatRate {
+  REPEAT_RATE_50MS = 0,
+  REPEAT_RATE_100MS = 1,
+  REPEAT_RATE_200MS = 2,
+  REPEAT_RATE_500MS = 3,  // default
+  REPEAT_RATE_1000MS = 4,
+  REPEAT_RATE_2000MS = 5
+};
+
+// PS Sensor gain levels
+enum PsGain501 : uint8_t {
+  PS_GAIN_1 = 0,  // default
+  PS_GAIN_4 = 1,
+  PS_GAIN_8 = 2,
+  PS_GAIN_16 = 3,
+};
+
+// LED Pulse Modulation Frequency
+enum PsLedFreq : uint8_t {
+  PS_LED_FREQ_30KHZ = 0,
+  PS_LED_FREQ_40KHZ = 1,
+  PS_LED_FREQ_50KHZ = 2,
+  PS_LED_FREQ_60KHZ = 3,  // default
+  PS_LED_FREQ_70KHZ = 4,
+  PS_LED_FREQ_80KHZ = 5,
+  PS_LED_FREQ_90KHZ = 6,
+  PS_LED_FREQ_100KHZ = 7,
+};
+
+// LED current duty
+enum PsLedDuty : uint8_t {
+  PS_LED_DUTY_25 = 0,
+  PS_LED_DUTY_50 = 1,  // default
+  PS_LED_DUTY_75 = 2,
+  PS_LED_DUTY_100 = 3,
+};
+
+// LED pulsed current level
+enum PsLedCurrent : uint8_t {
+  PS_LED_CURRENT_5MA = 0,
+  PS_LED_CURRENT_10MA = 1,
+  PS_LED_CURRENT_20MA = 2,
+  PS_LED_CURRENT_50MA = 3,  // default
+  PS_LED_CURRENT_100MA = 4,
+  PS_LED_CURRENT_100MA1 = 5,
+  PS_LED_CURRENT_100MA2 = 6,
+  PS_LED_CURRENT_100MA3 = 7,
+};
+
+// PS measurement rate
+enum PsMeasurementRate : uint8_t {
+  PS_MEAS_RATE_50MS = 0,
+  PS_MEAS_RATE_70MS = 1,
+  PS_MEAS_RATE_100MS = 2,  // default
+  PS_MEAS_RATE_200MS = 3,
+  PS_MEAS_RATE_500MS = 4,
+  PS_MEAS_RATE_1000MS = 5,
+  PS_MEAS_RATE_2000MS = 6,
+  PS_MEAS_RATE_2000MS1 = 7,
+};
+
+//
+// ALS_CONTR Register (0x80)
+//
+union AlsControlRegister501 {
+  uint8_t raw;
+  struct {
+    bool asl_mode_xxx : 1;
+    bool als_mode_active : 1;
+    bool sw_reset : 1;
+    AlsGain501 gain : 1;
+    uint8_t reserved : 4;
+  } __attribute__((packed));
+};
+
+//
+// PS_CONTR Register (0x81)
+//
+union PsControlRegister501 {
+  uint8_t raw;
+  struct {
+    bool ps_mode_xxx : 1;
+    bool ps_mode_active : 1;
+    PsGain501 ps_gain : 2;
+    bool reserved_4 : 1;
+    bool reserved_5 : 1;
+    bool reserved_6 : 1;
+    bool reserved_7 : 1;
+  } __attribute__((packed));
+};
+
+//
+// PS_LED Register (0x82)
+//
+union PsLedRegister {
+  uint8_t raw;
+  struct {
+    PsLedCurrent ps_led_current : 3;
+    PsLedDuty ps_led_duty : 2;
+    PsLedFreq ps_led_freq : 3;
+  } __attribute__((packed));
+};
+
+//
+// PS_N_PULSES Register (0x83)
+//
+union PsNPulsesRegister501 {
+  uint8_t raw;
+  uint8_t number_of_pulses;
+};
+
+//
+// PS_MEAS_RATE Register (0x84)
+//
+union PsMeasurementRateRegister {
+  uint8_t raw;
+  struct {
+    PsMeasurementRate ps_measurement_rate : 4;
+    uint8_t reserved : 4;
+  } __attribute__((packed));
+};
+
+//
+// ALS_MEAS_RATE Register (0x85)
+//
+union MeasurementRateRegister501 {
+  uint8_t raw;
+  struct {
+    MeasurementRepeatRate measurement_repeat_rate : 3;
+    IntegrationTime501 integration_time : 2;
+    bool reserved_5 : 1;
+    bool reserved_6 : 1;
+    bool reserved_7 : 1;
+  } __attribute__((packed));
+};
+
+//
+// PART_ID Register (0x86) (Read Only)
+//
+union PartIdRegister {
+  uint8_t raw;
+  struct {
+    uint8_t part_number_id : 4;
+    uint8_t revision_id : 4;
+  } __attribute__((packed));
+};
+
+//
+// ALS_PS_STATUS Register (0x8C) (Read Only)
+//
+union AlsPsStatusRegister {
+  uint8_t raw;
+  struct {
+    bool ps_new_data : 1;    // 0 - old data, 1 - new data
+    bool ps_interrupt : 1;   // 0 - interrupt signal not active, 1 - interrupt signal active
+    bool als_new_data : 1;   // 0 - old data, 1 - new data
+    bool als_interrupt : 1;  // 0 - interrupt signal not active, 1 - interrupt signal active
+    AlsGain501 gain : 1;     // current ALS gain
+    bool reserved_5 : 1;
+    bool reserved_6 : 1;
+    bool reserved_7 : 1;
+  } __attribute__((packed));
+};
+
+//
+// PS_DATA_1 Register (0x8E) (Read Only)
+//
+union PsData1Register {
+  uint8_t raw;
+  struct {
+    uint8_t ps_data_high : 3;
+    uint8_t reserved : 4;
+    bool ps_saturation_flag : 1;
+  } __attribute__((packed));
+};
+
+//
+// INTERRUPT Register (0x8F) (Read Only)
+//
+union InterruptRegister {
+  uint8_t raw;
+  struct {
+    bool ps_interrupt : 1;
+    bool als_interrupt : 1;
+    bool interrupt_polarity : 1;  // 0 - active low (default), 1 - active high
+    uint8_t reserved : 5;
+  } __attribute__((packed));
+};
+
+//
+// INTERRUPT_PERSIST Register (0x9E)
+//
+union InterruptPersistRegister {
+  uint8_t raw;
+  struct {
+    uint8_t als_persist : 4;  // 0 - every ALS cycle, 1 - every 2 ALS cycles, ... 15 - every 16 ALS cycles
+    uint8_t ps_persist : 4;   // 0 - every PS cycle, 1 - every 2 PS cycles, ... 15 - every 16 PS cycles
+  } __attribute__((packed));
+};
+
+}  // namespace ltr501
+}  // namespace esphome
diff --git a/esphome/components/ltr501/sensor.py b/esphome/components/ltr501/sensor.py
new file mode 100644
index 0000000000..153d1b3ad1
--- /dev/null
+++ b/esphome/components/ltr501/sensor.py
@@ -0,0 +1,274 @@
+import esphome.codegen as cg
+import esphome.config_validation as cv
+from esphome import automation
+from esphome.components import i2c, sensor
+from esphome.const import (
+    CONF_ACTUAL_GAIN,
+    CONF_ACTUAL_INTEGRATION_TIME,
+    CONF_AMBIENT_LIGHT,
+    CONF_AUTO_MODE,
+    CONF_FULL_SPECTRUM_COUNTS,
+    CONF_GAIN,
+    CONF_GLASS_ATTENUATION_FACTOR,
+    CONF_ID,
+    CONF_INTEGRATION_TIME,
+    CONF_NAME,
+    CONF_REPEAT,
+    CONF_TRIGGER_ID,
+    CONF_TYPE,
+    DEVICE_CLASS_DISTANCE,
+    DEVICE_CLASS_ILLUMINANCE,
+    ICON_BRIGHTNESS_5,
+    ICON_BRIGHTNESS_6,
+    ICON_TIMER,
+    STATE_CLASS_MEASUREMENT,
+    UNIT_LUX,
+    UNIT_MILLISECOND,
+)
+
+CODEOWNERS = ["@latonita"]
+DEPENDENCIES = ["i2c"]
+
+CONF_INFRARED_COUNTS = "infrared_counts"
+CONF_ON_PS_HIGH_THRESHOLD = "on_ps_high_threshold"
+CONF_ON_PS_LOW_THRESHOLD = "on_ps_low_threshold"
+CONF_PS_COOLDOWN = "ps_cooldown"
+CONF_PS_COUNTS = "ps_counts"
+CONF_PS_GAIN = "ps_gain"
+CONF_PS_HIGH_THRESHOLD = "ps_high_threshold"
+CONF_PS_LOW_THRESHOLD = "ps_low_threshold"
+ICON_BRIGHTNESS_7 = "mdi:brightness-7"
+ICON_GAIN = "mdi:multiplication"
+ICON_PROXIMITY = "mdi:hand-wave-outline"
+UNIT_COUNTS = "#"
+
+ltr501_ns = cg.esphome_ns.namespace("ltr501")
+
+LTRAlsPsComponent = ltr501_ns.class_(
+    "LTRAlsPs501Component", cg.PollingComponent, i2c.I2CDevice
+)
+
+LtrType = ltr501_ns.enum("LtrType")
+LTR_TYPES = {
+    "ALS": LtrType.LTR_TYPE_ALS_ONLY,
+    "PS": LtrType.LTR_TYPE_PS_ONLY,
+    "ALS_PS": LtrType.LTR_TYPE_ALS_AND_PS,
+}
+
+AlsGain = ltr501_ns.enum("AlsGain501")
+ALS_GAINS = {
+    "1X": AlsGain.GAIN_1,
+    "150X": AlsGain.GAIN_150,
+}
+
+IntegrationTime = ltr501_ns.enum("IntegrationTime501")
+INTEGRATION_TIMES = {
+    50: IntegrationTime.INTEGRATION_TIME_50MS,
+    100: IntegrationTime.INTEGRATION_TIME_100MS,
+    200: IntegrationTime.INTEGRATION_TIME_200MS,
+    400: IntegrationTime.INTEGRATION_TIME_400MS,
+}
+
+MeasurementRepeatRate = ltr501_ns.enum("MeasurementRepeatRate")
+MEASUREMENT_REPEAT_RATES = {
+    50: MeasurementRepeatRate.REPEAT_RATE_50MS,
+    100: MeasurementRepeatRate.REPEAT_RATE_100MS,
+    200: MeasurementRepeatRate.REPEAT_RATE_200MS,
+    500: MeasurementRepeatRate.REPEAT_RATE_500MS,
+    1000: MeasurementRepeatRate.REPEAT_RATE_1000MS,
+    2000: MeasurementRepeatRate.REPEAT_RATE_2000MS,
+}
+
+PsGain = ltr501_ns.enum("PsGain501")
+PS_GAINS = {
+    "1X": PsGain.PS_GAIN_1,
+    "4X": PsGain.PS_GAIN_4,
+    "8X": PsGain.PS_GAIN_8,
+    "16X": PsGain.PS_GAIN_16,
+}
+
+LTRPsHighTrigger = ltr501_ns.class_("LTRPsHighTrigger", automation.Trigger.template())
+LTRPsLowTrigger = ltr501_ns.class_("LTRPsLowTrigger", automation.Trigger.template())
+
+
+def validate_integration_time(value):
+    value = cv.positive_time_period_milliseconds(value).total_milliseconds
+    return cv.enum(INTEGRATION_TIMES, int=True)(value)
+
+
+def validate_repeat_rate(value):
+    value = cv.positive_time_period_milliseconds(value).total_milliseconds
+    return cv.enum(MEASUREMENT_REPEAT_RATES, int=True)(value)
+
+
+def validate_time_and_repeat_rate(config):
+    integraton_time = config[CONF_INTEGRATION_TIME]
+    repeat_rate = config[CONF_REPEAT]
+    if integraton_time > repeat_rate:
+        raise cv.Invalid(
+            f"Measurement repeat rate ({repeat_rate}ms) shall be greater or equal to integration time ({integraton_time}ms)"
+        )
+    return config
+
+
+def validate_als_gain_and_integration_time(config):
+    integraton_time = config[CONF_INTEGRATION_TIME]
+    if config[CONF_GAIN] == "1X" and integraton_time > 100:
+        raise cv.Invalid(
+            "ALS gain 1X can only be used with integration time 50ms or 100ms"
+        )
+    if config[CONF_GAIN] == "200X" and integraton_time == 50:
+        raise cv.Invalid("ALS gain 200X can not be used with integration time 50ms")
+    return config
+
+
+CONFIG_SCHEMA = cv.All(
+    cv.Schema(
+        {
+            cv.GenerateID(): cv.declare_id(LTRAlsPsComponent),
+            cv.Optional(CONF_TYPE, default="ALS_PS"): cv.enum(LTR_TYPES, upper=True),
+            cv.Optional(CONF_AUTO_MODE, default=True): cv.boolean,
+            cv.Optional(CONF_GAIN, default="1X"): cv.enum(ALS_GAINS, upper=True),
+            cv.Optional(
+                CONF_INTEGRATION_TIME, default="100ms"
+            ): validate_integration_time,
+            cv.Optional(CONF_REPEAT, default="500ms"): validate_repeat_rate,
+            cv.Optional(CONF_GLASS_ATTENUATION_FACTOR, default=1.0): cv.float_range(
+                min=1.0
+            ),
+            cv.Optional(
+                CONF_PS_COOLDOWN, default="5s"
+            ): cv.positive_time_period_seconds,
+            cv.Optional(CONF_PS_GAIN, default="1X"): cv.enum(PS_GAINS, upper=True),
+            cv.Optional(CONF_PS_HIGH_THRESHOLD, default=65535): cv.int_range(
+                min=0, max=65535
+            ),
+            cv.Optional(CONF_PS_LOW_THRESHOLD, default=0): cv.int_range(
+                min=0, max=65535
+            ),
+            cv.Optional(CONF_ON_PS_HIGH_THRESHOLD): automation.validate_automation(
+                {
+                    cv.GenerateID(CONF_TRIGGER_ID): cv.declare_id(LTRPsHighTrigger),
+                }
+            ),
+            cv.Optional(CONF_ON_PS_LOW_THRESHOLD): automation.validate_automation(
+                {
+                    cv.GenerateID(CONF_TRIGGER_ID): cv.declare_id(LTRPsLowTrigger),
+                }
+            ),
+            cv.Optional(CONF_AMBIENT_LIGHT): cv.maybe_simple_value(
+                sensor.sensor_schema(
+                    unit_of_measurement=UNIT_LUX,
+                    icon=ICON_BRIGHTNESS_6,
+                    accuracy_decimals=1,
+                    device_class=DEVICE_CLASS_ILLUMINANCE,
+                    state_class=STATE_CLASS_MEASUREMENT,
+                ),
+                key=CONF_NAME,
+            ),
+            cv.Optional(CONF_INFRARED_COUNTS): cv.maybe_simple_value(
+                sensor.sensor_schema(
+                    unit_of_measurement=UNIT_COUNTS,
+                    icon=ICON_BRIGHTNESS_5,
+                    accuracy_decimals=0,
+                    device_class=DEVICE_CLASS_ILLUMINANCE,
+                    state_class=STATE_CLASS_MEASUREMENT,
+                ),
+                key=CONF_NAME,
+            ),
+            cv.Optional(CONF_FULL_SPECTRUM_COUNTS): cv.maybe_simple_value(
+                sensor.sensor_schema(
+                    unit_of_measurement=UNIT_COUNTS,
+                    icon=ICON_BRIGHTNESS_7,
+                    accuracy_decimals=0,
+                    device_class=DEVICE_CLASS_ILLUMINANCE,
+                    state_class=STATE_CLASS_MEASUREMENT,
+                ),
+                key=CONF_NAME,
+            ),
+            cv.Optional(CONF_PS_COUNTS): cv.maybe_simple_value(
+                sensor.sensor_schema(
+                    unit_of_measurement=UNIT_COUNTS,
+                    icon=ICON_PROXIMITY,
+                    accuracy_decimals=0,
+                    device_class=DEVICE_CLASS_DISTANCE,
+                    state_class=STATE_CLASS_MEASUREMENT,
+                ),
+                key=CONF_NAME,
+            ),
+            cv.Optional(CONF_ACTUAL_GAIN): cv.maybe_simple_value(
+                sensor.sensor_schema(
+                    icon=ICON_GAIN,
+                    accuracy_decimals=0,
+                    device_class=DEVICE_CLASS_ILLUMINANCE,
+                    state_class=STATE_CLASS_MEASUREMENT,
+                ),
+                key=CONF_NAME,
+            ),
+            cv.Optional(CONF_ACTUAL_INTEGRATION_TIME): cv.maybe_simple_value(
+                sensor.sensor_schema(
+                    unit_of_measurement=UNIT_MILLISECOND,
+                    icon=ICON_TIMER,
+                    accuracy_decimals=0,
+                    state_class=STATE_CLASS_MEASUREMENT,
+                ),
+                key=CONF_NAME,
+            ),
+        }
+    )
+    .extend(cv.polling_component_schema("60s"))
+    .extend(i2c.i2c_device_schema(0x23)),
+    validate_time_and_repeat_rate,
+    validate_als_gain_and_integration_time,
+)
+
+
+async def to_code(config):
+    var = cg.new_Pvariable(config[CONF_ID])
+    await cg.register_component(var, config)
+    await i2c.register_i2c_device(var, config)
+
+    if als_config := config.get(CONF_AMBIENT_LIGHT):
+        sens = await sensor.new_sensor(als_config)
+        cg.add(var.set_ambient_light_sensor(sens))
+
+    if infrared_cnt_config := config.get(CONF_INFRARED_COUNTS):
+        sens = await sensor.new_sensor(infrared_cnt_config)
+        cg.add(var.set_infrared_counts_sensor(sens))
+
+    if full_spect_cnt_config := config.get(CONF_FULL_SPECTRUM_COUNTS):
+        sens = await sensor.new_sensor(full_spect_cnt_config)
+        cg.add(var.set_full_spectrum_counts_sensor(sens))
+
+    if act_gain_config := config.get(CONF_ACTUAL_GAIN):
+        sens = await sensor.new_sensor(act_gain_config)
+        cg.add(var.set_actual_gain_sensor(sens))
+
+    if act_itime_config := config.get(CONF_ACTUAL_INTEGRATION_TIME):
+        sens = await sensor.new_sensor(act_itime_config)
+        cg.add(var.set_actual_integration_time_sensor(sens))
+
+    if prox_cnt_config := config.get(CONF_PS_COUNTS):
+        sens = await sensor.new_sensor(prox_cnt_config)
+        cg.add(var.set_proximity_counts_sensor(sens))
+
+    for prox_high_tr in config.get(CONF_ON_PS_HIGH_THRESHOLD, []):
+        trigger = cg.new_Pvariable(prox_high_tr[CONF_TRIGGER_ID], var)
+        await automation.build_automation(trigger, [], prox_high_tr)
+
+    for prox_low_tr in config.get(CONF_ON_PS_LOW_THRESHOLD, []):
+        trigger = cg.new_Pvariable(prox_low_tr[CONF_TRIGGER_ID], var)
+        await automation.build_automation(trigger, [], prox_low_tr)
+
+    cg.add(var.set_ltr_type(config[CONF_TYPE]))
+
+    cg.add(var.set_als_auto_mode(config[CONF_AUTO_MODE]))
+    cg.add(var.set_als_gain(config[CONF_GAIN]))
+    cg.add(var.set_als_integration_time(config[CONF_INTEGRATION_TIME]))
+    cg.add(var.set_als_meas_repeat_rate(config[CONF_REPEAT]))
+    cg.add(var.set_als_glass_attenuation_factor(config[CONF_GLASS_ATTENUATION_FACTOR]))
+
+    cg.add(var.set_ps_cooldown_time_s(config[CONF_PS_COOLDOWN]))
+    cg.add(var.set_ps_gain(config[CONF_PS_GAIN]))
+    cg.add(var.set_ps_high_threshold(config[CONF_PS_HIGH_THRESHOLD]))
+    cg.add(var.set_ps_low_threshold(config[CONF_PS_LOW_THRESHOLD]))
diff --git a/esphome/components/ltr_als_ps/sensor.py b/esphome/components/ltr_als_ps/sensor.py
index ac9f7e6788..e9a5264941 100644
--- a/esphome/components/ltr_als_ps/sensor.py
+++ b/esphome/components/ltr_als_ps/sensor.py
@@ -4,8 +4,10 @@ from esphome import automation
 from esphome.components import i2c, sensor
 from esphome.const import (
     CONF_ACTUAL_GAIN,
+    CONF_ACTUAL_INTEGRATION_TIME,
     CONF_AMBIENT_LIGHT,
     CONF_AUTO_MODE,
+    CONF_FULL_SPECTRUM_COUNTS,
     CONF_GAIN,
     CONF_GLASS_ATTENUATION_FACTOR,
     CONF_ID,
@@ -27,8 +29,6 @@ from esphome.const import (
 CODEOWNERS = ["@latonita"]
 DEPENDENCIES = ["i2c"]
 
-CONF_ACTUAL_INTEGRATION_TIME = "actual_integration_time"
-CONF_FULL_SPECTRUM_COUNTS = "full_spectrum_counts"
 CONF_INFRARED_COUNTS = "infrared_counts"
 CONF_ON_PS_HIGH_THRESHOLD = "on_ps_high_threshold"
 CONF_ON_PS_LOW_THRESHOLD = "on_ps_low_threshold"
diff --git a/esphome/components/lvgl/automation.py b/esphome/components/lvgl/automation.py
index 8138551c30..cdc7553e81 100644
--- a/esphome/components/lvgl/automation.py
+++ b/esphome/components/lvgl/automation.py
@@ -229,19 +229,23 @@ async def obj_hide_to_code(config, action_id, template_arg, args):
     async def do_hide(widget: Widget):
         widget.add_flag("LV_OBJ_FLAG_HIDDEN")
 
-    return await action_to_code(
-        await get_widgets(config), do_hide, action_id, template_arg, args
-    )
+    widgets = [
+        widget.outer if widget.outer else widget for widget in await get_widgets(config)
+    ]
+    return await action_to_code(widgets, do_hide, action_id, template_arg, args)
 
 
 @automation.register_action("lvgl.widget.show", ObjUpdateAction, LIST_ACTION_SCHEMA)
 async def obj_show_to_code(config, action_id, template_arg, args):
     async def do_show(widget: Widget):
         widget.clear_flag("LV_OBJ_FLAG_HIDDEN")
+        if widget.move_to_foreground:
+            lv_obj.move_foreground(widget.obj)
 
-    return await action_to_code(
-        await get_widgets(config), do_show, action_id, template_arg, args
-    )
+    widgets = [
+        widget.outer if widget.outer else widget for widget in await get_widgets(config)
+    ]
+    return await action_to_code(widgets, do_show, action_id, template_arg, args)
 
 
 def focused_id(value):
diff --git a/esphome/components/lvgl/defines.py b/esphome/components/lvgl/defines.py
index e05bf52120..ee8472f90d 100644
--- a/esphome/components/lvgl/defines.py
+++ b/esphome/components/lvgl/defines.py
@@ -374,6 +374,7 @@ CONF_ANTIALIAS = "antialias"
 CONF_ARC_LENGTH = "arc_length"
 CONF_AUTO_START = "auto_start"
 CONF_BACKGROUND_STYLE = "background_style"
+CONF_BUTTON_STYLE = "button_style"
 CONF_DECIMAL_PLACES = "decimal_places"
 CONF_COLUMN = "column"
 CONF_DIGITS = "digits"
diff --git a/esphome/components/lvgl/widgets/__init__.py b/esphome/components/lvgl/widgets/__init__.py
index ae06bf20b0..e093cebd16 100644
--- a/esphome/components/lvgl/widgets/__init__.py
+++ b/esphome/components/lvgl/widgets/__init__.py
@@ -89,6 +89,8 @@ class Widget:
             self.obj = MockObj(f"{self.var}->obj")
         else:
             self.obj = var
+        self.outer = None
+        self.move_to_foreground = False
 
     @staticmethod
     def create(name, var, wtype: WidgetType, config: dict = None):
diff --git a/esphome/components/lvgl/widgets/msgbox.py b/esphome/components/lvgl/widgets/msgbox.py
index c377af6bde..1af4ed6e05 100644
--- a/esphome/components/lvgl/widgets/msgbox.py
+++ b/esphome/components/lvgl/widgets/msgbox.py
@@ -1,11 +1,12 @@
 from esphome import config_validation as cv
-from esphome.const import CONF_BUTTON, CONF_ID, CONF_TEXT
+from esphome.const import CONF_BUTTON, CONF_ID, CONF_ITEMS, CONF_TEXT
 from esphome.core import ID
 from esphome.cpp_generator import new_Pvariable, static_const_array
 from esphome.cpp_types import nullptr
 
 from ..defines import (
     CONF_BODY,
+    CONF_BUTTON_STYLE,
     CONF_BUTTONS,
     CONF_CLOSE_BUTTON,
     CONF_MSGBOXES,
@@ -25,7 +26,7 @@ from ..lvcode import (
     lv_obj,
     lv_Pvariable,
 )
-from ..schemas import STYLE_SCHEMA, STYLED_TEXT_SCHEMA, container_schema
+from ..schemas import STYLE_SCHEMA, STYLED_TEXT_SCHEMA, container_schema, part_schema
 from ..styles import TOP_LAYER
 from ..types import LV_EVENT, char_ptr, lv_obj_t
 from . import Widget, set_obj_properties
@@ -48,9 +49,10 @@ MSGBOX_SCHEMA = container_schema(
         {
             cv.GenerateID(CONF_ID): cv.declare_id(lv_obj_t),
             cv.Required(CONF_TITLE): STYLED_TEXT_SCHEMA,
-            cv.Optional(CONF_BODY): STYLED_TEXT_SCHEMA,
+            cv.Optional(CONF_BODY, default=""): STYLED_TEXT_SCHEMA,
             cv.Optional(CONF_BUTTONS): cv.ensure_list(BUTTONMATRIX_BUTTON_SCHEMA),
-            cv.Optional(CONF_CLOSE_BUTTON): lv_bool,
+            cv.Optional(CONF_BUTTON_STYLE): part_schema(buttonmatrix_spec),
+            cv.Optional(CONF_CLOSE_BUTTON, default=True): lv_bool,
             cv.GenerateID(CONF_BUTTON_TEXT_LIST_ID): cv.declare_id(char_ptr),
         }
     ),
@@ -74,7 +76,8 @@ async def msgbox_to_code(conf):
     )
     lvgl_components_required.add("BUTTONMATRIX")
     messagebox_id = conf[CONF_ID]
-    outer = lv_Pvariable(lv_obj_t, messagebox_id.id)
+    outer_id = f"{messagebox_id.id}_outer"
+    outer = lv_Pvariable(lv_obj_t, messagebox_id.id + "_outer")
     buttonmatrix = new_Pvariable(
         ID(
             f"{messagebox_id.id}_buttonmatrix_",
@@ -82,8 +85,11 @@ async def msgbox_to_code(conf):
             type=lv_buttonmatrix_t,
         )
     )
-    msgbox = lv_Pvariable(lv_obj_t, f"{messagebox_id.id}_msgbox")
-    outer_widget = Widget.create(messagebox_id, outer, obj_spec, conf)
+    msgbox = lv_Pvariable(lv_obj_t, messagebox_id.id)
+    outer_widget = Widget.create(outer_id, outer, obj_spec, conf)
+    outer_widget.move_to_foreground = True
+    msgbox_widget = Widget.create(messagebox_id, msgbox, obj_spec, conf)
+    msgbox_widget.outer = outer_widget
     buttonmatrix_widget = Widget.create(
         str(buttonmatrix), buttonmatrix, buttonmatrix_spec, conf
     )
@@ -92,10 +98,8 @@ async def msgbox_to_code(conf):
     )
     text_id = conf[CONF_BUTTON_TEXT_LIST_ID]
     text_list = static_const_array(text_id, text_list)
-    if (text := conf.get(CONF_BODY)) is not None:
-        text = await lv_text.process(text.get(CONF_TEXT))
-    if (title := conf.get(CONF_TITLE)) is not None:
-        title = await lv_text.process(title.get(CONF_TEXT))
+    text = await lv_text.process(conf[CONF_BODY].get(CONF_TEXT, ""))
+    title = await lv_text.process(conf[CONF_TITLE].get(CONF_TEXT, ""))
     close_button = conf[CONF_CLOSE_BUTTON]
     lv_assign(outer, lv_expr.obj_create(TOP_LAYER))
     lv_obj.set_width(outer, lv_pct(100))
@@ -111,20 +115,27 @@ async def msgbox_to_code(conf):
     )
     lv_obj.set_style_align(msgbox, literal("LV_ALIGN_CENTER"), 0)
     lv_add(buttonmatrix.set_obj(lv_expr.msgbox_get_btns(msgbox)))
-    await set_obj_properties(outer_widget, conf)
+    if button_style := conf.get(CONF_BUTTON_STYLE):
+        button_style = {CONF_ITEMS: button_style}
+        await set_obj_properties(buttonmatrix_widget, button_style)
+    await set_obj_properties(msgbox_widget, conf)
+    async with LambdaContext(EVENT_ARG, where=messagebox_id) as close_action:
+        outer_widget.add_flag("LV_OBJ_FLAG_HIDDEN")
     if close_button:
-        async with LambdaContext(EVENT_ARG, where=messagebox_id) as context:
-            outer_widget.add_flag("LV_OBJ_FLAG_HIDDEN")
         with LocalVariable(
             "close_btn_", lv_obj_t, lv_expr.msgbox_get_close_btn(msgbox)
         ) as close_btn:
             lv_obj.remove_event_cb(close_btn, nullptr)
             lv_obj.add_event_cb(
                 close_btn,
-                await context.get_lambda(),
+                await close_action.get_lambda(),
                 LV_EVENT.CLICKED,
                 nullptr,
             )
+    else:
+        lv_obj.add_event_cb(
+            outer, await close_action.get_lambda(), LV_EVENT.CLICKED, nullptr
+        )
 
     if len(ctrl_list) != 0 or len(width_list) != 0:
         set_btn_data(buttonmatrix.obj, ctrl_list, width_list)
diff --git a/esphome/components/veml7700/sensor.py b/esphome/components/veml7700/sensor.py
index 7b0f75e70c..308f1c1c00 100644
--- a/esphome/components/veml7700/sensor.py
+++ b/esphome/components/veml7700/sensor.py
@@ -3,9 +3,11 @@ import esphome.config_validation as cv
 from esphome.components import i2c, sensor
 from esphome.const import (
     CONF_ACTUAL_GAIN,
+    CONF_ACTUAL_INTEGRATION_TIME,
     CONF_AMBIENT_LIGHT,
     CONF_AUTO_MODE,
     CONF_FULL_SPECTRUM,
+    CONF_FULL_SPECTRUM_COUNTS,
     CONF_GAIN,
     CONF_GLASS_ATTENUATION_FACTOR,
     CONF_ID,
@@ -28,9 +30,7 @@ UNIT_COUNTS = "#"
 ICON_MULTIPLICATION = "mdi:multiplication"
 ICON_BRIGHTNESS_7 = "mdi:brightness-7"
 
-CONF_ACTUAL_INTEGRATION_TIME = "actual_integration_time"
 CONF_AMBIENT_LIGHT_COUNTS = "ambient_light_counts"
-CONF_FULL_SPECTRUM_COUNTS = "full_spectrum_counts"
 CONF_LUX_COMPENSATION = "lux_compensation"
 
 veml7700_ns = cg.esphome_ns.namespace("veml7700")
diff --git a/esphome/components/voice_assistant/voice_assistant.cpp b/esphome/components/voice_assistant/voice_assistant.cpp
index 43c7428858..577de630fb 100644
--- a/esphome/components/voice_assistant/voice_assistant.cpp
+++ b/esphome/components/voice_assistant/voice_assistant.cpp
@@ -396,6 +396,10 @@ void VoiceAssistant::loop() {
         this->set_timeout("playing", 2000, [this]() {
           this->cancel_timeout("speaker-timeout");
           this->set_state_(State::IDLE, State::IDLE);
+
+          api::VoiceAssistantAnnounceFinished msg;
+          msg.success = true;
+          this->api_client_->send_voice_assistant_announce_finished(msg);
         });
       }
       break;
@@ -866,6 +870,18 @@ void VoiceAssistant::timer_tick_() {
   this->timer_tick_trigger_->trigger(res);
 }
 
+void VoiceAssistant::on_announce(const api::VoiceAssistantAnnounceRequest &msg) {
+#ifdef USE_MEDIA_PLAYER
+  if (this->media_player_ != nullptr) {
+    this->tts_start_trigger_->trigger(msg.text);
+    this->media_player_->make_call().set_media_url(msg.media_id).set_announcement(true).perform();
+    this->set_state_(State::STREAMING_RESPONSE, State::STREAMING_RESPONSE);
+    this->tts_end_trigger_->trigger(msg.media_id);
+    this->end_trigger_->trigger();
+  }
+#endif
+}
+
 VoiceAssistant *global_voice_assistant = nullptr;  // NOLINT(cppcoreguidelines-avoid-non-const-global-variables)
 
 }  // namespace voice_assistant
diff --git a/esphome/components/voice_assistant/voice_assistant.h b/esphome/components/voice_assistant/voice_assistant.h
index 88cb0dd413..b0a172332f 100644
--- a/esphome/components/voice_assistant/voice_assistant.h
+++ b/esphome/components/voice_assistant/voice_assistant.h
@@ -132,6 +132,7 @@ class VoiceAssistant : public Component {
   void on_event(const api::VoiceAssistantEventResponse &msg);
   void on_audio(const api::VoiceAssistantAudio &msg);
   void on_timer_event(const api::VoiceAssistantTimerEventResponse &msg);
+  void on_announce(const api::VoiceAssistantAnnounceRequest &msg);
 
   bool is_running() const { return this->state_ != State::IDLE; }
   void set_continuous(bool continuous) { this->continuous_ = continuous; }
diff --git a/esphome/const.py b/esphome/const.py
index 3d1d07bf9f..712385adc7 100644
--- a/esphome/const.py
+++ b/esphome/const.py
@@ -46,6 +46,7 @@ CONF_ACTIONS = "actions"
 CONF_ACTIVE = "active"
 CONF_ACTIVE_POWER = "active_power"
 CONF_ACTUAL_GAIN = "actual_gain"
+CONF_ACTUAL_INTEGRATION_TIME = "actual_integration_time"
 CONF_ADDRESS = "address"
 CONF_ADDRESSABLE_LIGHT_ID = "addressable_light_id"
 CONF_ADVANCED = "advanced"
@@ -325,6 +326,7 @@ CONF_FREQUENCY = "frequency"
 CONF_FRIENDLY_NAME = "friendly_name"
 CONF_FROM = "from"
 CONF_FULL_SPECTRUM = "full_spectrum"
+CONF_FULL_SPECTRUM_COUNTS = "full_spectrum_counts"
 CONF_FULL_UPDATE_EVERY = "full_update_every"
 CONF_GAIN = "gain"
 CONF_GAMMA_CORRECT = "gamma_correct"
diff --git a/tests/components/ltr501/common.yaml b/tests/components/ltr501/common.yaml
new file mode 100644
index 0000000000..b7074f52f2
--- /dev/null
+++ b/tests/components/ltr501/common.yaml
@@ -0,0 +1,9 @@
+sensor:
+  - platform: ltr501
+    address: 0x23
+    i2c_id: i2c_ltr501
+    type: ALS_PS
+    gain: 1X
+    integration_time: 100ms
+    ambient_light: "Ambient light"
+    ps_counts: "Proximity counts"
diff --git a/tests/components/ltr501/test.esp32-ard.yaml b/tests/components/ltr501/test.esp32-ard.yaml
new file mode 100644
index 0000000000..4c710c74fe
--- /dev/null
+++ b/tests/components/ltr501/test.esp32-ard.yaml
@@ -0,0 +1,6 @@
+i2c:
+  - id: i2c_ltr501
+    scl: 16
+    sda: 17
+
+<<: !include common.yaml
diff --git a/tests/components/ltr501/test.esp32-c3-ard.yaml b/tests/components/ltr501/test.esp32-c3-ard.yaml
new file mode 100644
index 0000000000..9e7de2768d
--- /dev/null
+++ b/tests/components/ltr501/test.esp32-c3-ard.yaml
@@ -0,0 +1,6 @@
+i2c:
+  - id: i2c_ltr501
+    scl: 5
+    sda: 4
+
+<<: !include common.yaml
diff --git a/tests/components/ltr501/test.esp32-c3-idf.yaml b/tests/components/ltr501/test.esp32-c3-idf.yaml
new file mode 100644
index 0000000000..9e7de2768d
--- /dev/null
+++ b/tests/components/ltr501/test.esp32-c3-idf.yaml
@@ -0,0 +1,6 @@
+i2c:
+  - id: i2c_ltr501
+    scl: 5
+    sda: 4
+
+<<: !include common.yaml
diff --git a/tests/components/ltr501/test.esp32-idf.yaml b/tests/components/ltr501/test.esp32-idf.yaml
new file mode 100644
index 0000000000..4c710c74fe
--- /dev/null
+++ b/tests/components/ltr501/test.esp32-idf.yaml
@@ -0,0 +1,6 @@
+i2c:
+  - id: i2c_ltr501
+    scl: 16
+    sda: 17
+
+<<: !include common.yaml
diff --git a/tests/components/ltr501/test.esp8266-ard.yaml b/tests/components/ltr501/test.esp8266-ard.yaml
new file mode 100644
index 0000000000..9e7de2768d
--- /dev/null
+++ b/tests/components/ltr501/test.esp8266-ard.yaml
@@ -0,0 +1,6 @@
+i2c:
+  - id: i2c_ltr501
+    scl: 5
+    sda: 4
+
+<<: !include common.yaml
diff --git a/tests/components/ltr501/test.rp2040-ard.yaml b/tests/components/ltr501/test.rp2040-ard.yaml
new file mode 100644
index 0000000000..9e7de2768d
--- /dev/null
+++ b/tests/components/ltr501/test.rp2040-ard.yaml
@@ -0,0 +1,6 @@
+i2c:
+  - id: i2c_ltr501
+    scl: 5
+    sda: 4
+
+<<: !include common.yaml
diff --git a/tests/components/lvgl/lvgl-package.yaml b/tests/components/lvgl/lvgl-package.yaml
index 0feb6d6ce6..0db6a6a995 100644
--- a/tests/components/lvgl/lvgl-package.yaml
+++ b/tests/components/lvgl/lvgl-package.yaml
@@ -52,6 +52,29 @@ lvgl:
     - touchscreen_id: tft_touch
       long_press_repeat_time: 200ms
       long_press_time: 500ms
+
+  msgboxes:
+    - id: message_box
+      close_button: true
+      title: Messagebox
+      bg_color: 0xffff
+      body:
+        text: This is a sample messagebox
+        bg_color: 0x808080
+      button_style:
+        bg_color: 0xff00
+        border_width: 4
+      buttons:
+        - id: msgbox_button
+          text: Button
+        - id: msgbox_apply
+          text: "Close"
+          on_click:
+            then:
+              - lvgl.widget.hide: message_box
+    - id: simple_msgbox
+      title: Simple
+
   pages:
     - id: page1
       on_load:
@@ -98,6 +121,7 @@ lvgl:
                 - lvgl.update:
                     disp_bg_color: 0xffff00
                     disp_bg_image: cat_image
+                - lvgl.widget.show: message_box
         - label:
             text: "Hello shiny day"
             text_color: 0xFFFFFF