diff --git a/CODEOWNERS b/CODEOWNERS
index c497a82eab..fea1e6215c 100644
--- a/CODEOWNERS
+++ b/CODEOWNERS
@@ -362,6 +362,7 @@ esphome/components/ufire_ec/* @pvizeli
 esphome/components/ufire_ise/* @pvizeli
 esphome/components/ultrasonic/* @OttoWinter
 esphome/components/vbus/* @ssieb
+esphome/components/veml3235/* @kbx81
 esphome/components/version/* @esphome/core
 esphome/components/voice_assistant/* @jesserockz
 esphome/components/wake_on_lan/* @willwill2will54
diff --git a/esphome/components/veml3235/__init__.py b/esphome/components/veml3235/__init__.py
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/esphome/components/veml3235/sensor.py b/esphome/components/veml3235/sensor.py
new file mode 100644
index 0000000000..79ba510e41
--- /dev/null
+++ b/esphome/components/veml3235/sensor.py
@@ -0,0 +1,84 @@
+import esphome.codegen as cg
+import esphome.config_validation as cv
+from esphome.components import i2c, sensor
+from esphome.const import (
+    CONF_GAIN,
+    CONF_INTEGRATION_TIME,
+    DEVICE_CLASS_ILLUMINANCE,
+    STATE_CLASS_MEASUREMENT,
+    UNIT_LUX,
+)
+
+CODEOWNERS = ["@kbx81"]
+DEPENDENCIES = ["i2c"]
+
+CONF_AUTO_GAIN = "auto_gain"
+CONF_AUTO_GAIN_THRESHOLD_HIGH = "auto_gain_threshold_high"
+CONF_AUTO_GAIN_THRESHOLD_LOW = "auto_gain_threshold_low"
+CONF_DIGITAL_GAIN = "digital_gain"
+
+veml3235_ns = cg.esphome_ns.namespace("veml3235")
+
+VEML3235Sensor = veml3235_ns.class_(
+    "VEML3235Sensor", sensor.Sensor, cg.PollingComponent, i2c.I2CDevice
+)
+VEML3235IntegrationTime = veml3235_ns.enum("VEML3235IntegrationTime")
+VEML3235_INTEGRATION_TIMES = {
+    "50ms": VEML3235IntegrationTime.VEML3235_INTEGRATION_TIME_50MS,
+    "100ms": VEML3235IntegrationTime.VEML3235_INTEGRATION_TIME_100MS,
+    "200ms": VEML3235IntegrationTime.VEML3235_INTEGRATION_TIME_200MS,
+    "400ms": VEML3235IntegrationTime.VEML3235_INTEGRATION_TIME_400MS,
+    "800ms": VEML3235IntegrationTime.VEML3235_INTEGRATION_TIME_800MS,
+}
+VEML3235ComponentDigitalGain = veml3235_ns.enum("VEML3235ComponentDigitalGain")
+DIGITAL_GAINS = {
+    "1X": VEML3235ComponentDigitalGain.VEML3235_DIGITAL_GAIN_1X,
+    "2X": VEML3235ComponentDigitalGain.VEML3235_DIGITAL_GAIN_2X,
+}
+VEML3235ComponentGain = veml3235_ns.enum("VEML3235ComponentGain")
+GAINS = {
+    "1X": VEML3235ComponentGain.VEML3235_GAIN_1X,
+    "2X": VEML3235ComponentGain.VEML3235_GAIN_2X,
+    "4X": VEML3235ComponentGain.VEML3235_GAIN_4X,
+    "AUTO": VEML3235ComponentGain.VEML3235_GAIN_AUTO,
+}
+
+CONFIG_SCHEMA = (
+    sensor.sensor_schema(
+        VEML3235Sensor,
+        unit_of_measurement=UNIT_LUX,
+        accuracy_decimals=1,
+        device_class=DEVICE_CLASS_ILLUMINANCE,
+        state_class=STATE_CLASS_MEASUREMENT,
+    )
+    .extend(
+        {
+            cv.Optional(CONF_DIGITAL_GAIN, default="1X"): cv.enum(
+                DIGITAL_GAINS, upper=True
+            ),
+            cv.Optional(CONF_AUTO_GAIN, default=True): cv.boolean,
+            cv.Optional(CONF_AUTO_GAIN_THRESHOLD_HIGH, default="90%"): cv.percentage,
+            cv.Optional(CONF_AUTO_GAIN_THRESHOLD_LOW, default="20%"): cv.percentage,
+            cv.Optional(CONF_GAIN, default="1X"): cv.enum(GAINS, upper=True),
+            cv.Optional(CONF_INTEGRATION_TIME, default="50ms"): cv.All(
+                cv.positive_time_period_milliseconds,
+                cv.enum(VEML3235_INTEGRATION_TIMES, lower=True),
+            ),
+        }
+    )
+    .extend(cv.polling_component_schema("60s"))
+    .extend(i2c.i2c_device_schema(0x10))
+)
+
+
+async def to_code(config):
+    var = await sensor.new_sensor(config)
+    await cg.register_component(var, config)
+    await i2c.register_i2c_device(var, config)
+
+    cg.add(var.set_auto_gain(config[CONF_AUTO_GAIN]))
+    cg.add(var.set_auto_gain_threshold_high(config[CONF_AUTO_GAIN_THRESHOLD_HIGH]))
+    cg.add(var.set_auto_gain_threshold_low(config[CONF_AUTO_GAIN_THRESHOLD_LOW]))
+    cg.add(var.set_digital_gain(DIGITAL_GAINS[config[CONF_DIGITAL_GAIN]]))
+    cg.add(var.set_gain(GAINS[config[CONF_GAIN]]))
+    cg.add(var.set_integration_time(config[CONF_INTEGRATION_TIME]))
diff --git a/esphome/components/veml3235/veml3235.cpp b/esphome/components/veml3235/veml3235.cpp
new file mode 100644
index 0000000000..2410bfdda2
--- /dev/null
+++ b/esphome/components/veml3235/veml3235.cpp
@@ -0,0 +1,230 @@
+#include "veml3235.h"
+#include "esphome/core/helpers.h"
+#include "esphome/core/log.h"
+
+namespace esphome {
+namespace veml3235 {
+
+static const char *const TAG = "veml3235.sensor";
+
+void VEML3235Sensor::setup() {
+  uint8_t device_id[] = {0, 0};
+
+  ESP_LOGCONFIG(TAG, "Setting up VEML3235 '%s'...", this->name_.c_str());
+
+  if (!this->refresh_config_reg()) {
+    ESP_LOGE(TAG, "Unable to write configuration");
+    this->mark_failed();
+    return;
+  }
+  if ((this->write(&ID_REG, 1, false) != i2c::ERROR_OK) || !this->read_bytes_raw(device_id, 2)) {
+    ESP_LOGE(TAG, "Unable to read ID");
+    this->mark_failed();
+    return;
+  } else if (device_id[0] != DEVICE_ID) {
+    ESP_LOGE(TAG, "Incorrect device ID - expected 0x%.2x, read 0x%.2x", DEVICE_ID, device_id[0]);
+    this->mark_failed();
+    return;
+  }
+}
+
+bool VEML3235Sensor::refresh_config_reg(bool force_on) {
+  uint16_t data = this->power_on_ || force_on ? 0 : SHUTDOWN_BITS;
+
+  data |= (uint16_t(this->integration_time_ << CONFIG_REG_IT_BIT));
+  data |= (uint16_t(this->digital_gain_ << CONFIG_REG_DG_BIT));
+  data |= (uint16_t(this->gain_ << CONFIG_REG_G_BIT));
+  data |= 0x1;  // mandatory 1 here per RM
+
+  ESP_LOGVV(TAG, "Writing 0x%.4x to register 0x%.2x", data, CONFIG_REG);
+  return this->write_byte_16(CONFIG_REG, data);
+}
+
+float VEML3235Sensor::read_lx_() {
+  if (!this->power_on_) {  // if off, turn on
+    if (!this->refresh_config_reg(true)) {
+      ESP_LOGW(TAG, "Turning on failed");
+      this->status_set_warning();
+      return NAN;
+    }
+    delay(4);  // from RM: a wait time of 4 ms should be observed before the first measurement is picked up, to allow
+               // for a correct start of the signal processor and oscillator
+  }
+
+  uint8_t als_regs[] = {0, 0};
+  if ((this->write(&ALS_REG, 1, false) != i2c::ERROR_OK) || !this->read_bytes_raw(als_regs, 2)) {
+    this->status_set_warning();
+    return NAN;
+  }
+
+  this->status_clear_warning();
+
+  float als_raw_value_multiplier = LUX_MULTIPLIER_BASE;
+  uint16_t als_raw_value = encode_uint16(als_regs[1], als_regs[0]);
+  // determine multiplier value based on gains and integration time
+  if (this->digital_gain_ == VEML3235_DIGITAL_GAIN_1X) {
+    als_raw_value_multiplier *= 2;
+  }
+  switch (this->gain_) {
+    case VEML3235_GAIN_1X:
+      als_raw_value_multiplier *= 4;
+      break;
+    case VEML3235_GAIN_2X:
+      als_raw_value_multiplier *= 2;
+      break;
+    default:
+      break;
+  }
+  switch (this->integration_time_) {
+    case VEML3235_INTEGRATION_TIME_50MS:
+      als_raw_value_multiplier *= 16;
+      break;
+    case VEML3235_INTEGRATION_TIME_100MS:
+      als_raw_value_multiplier *= 8;
+      break;
+    case VEML3235_INTEGRATION_TIME_200MS:
+      als_raw_value_multiplier *= 4;
+      break;
+    case VEML3235_INTEGRATION_TIME_400MS:
+      als_raw_value_multiplier *= 2;
+      break;
+    default:
+      break;
+  }
+  // finally, determine and return the actual lux value
+  float lx = float(als_raw_value) * als_raw_value_multiplier;
+  ESP_LOGVV(TAG, "'%s': ALS raw = %u, multiplier = %.5f", this->get_name().c_str(), als_raw_value,
+            als_raw_value_multiplier);
+  ESP_LOGD(TAG, "'%s': Illuminance = %.4flx", this->get_name().c_str(), lx);
+
+  if (!this->power_on_) {  // turn off if required
+    if (!this->refresh_config_reg()) {
+      ESP_LOGW(TAG, "Turning off failed");
+      this->status_set_warning();
+    }
+  }
+
+  if (this->auto_gain_) {
+    this->adjust_gain_(als_raw_value);
+  }
+
+  return lx;
+}
+
+void VEML3235Sensor::adjust_gain_(const uint16_t als_raw_value) {
+  if ((als_raw_value > UINT16_MAX * this->auto_gain_threshold_low_) &&
+      (als_raw_value < UINT16_MAX * this->auto_gain_threshold_high_)) {
+    return;
+  }
+
+  if (als_raw_value >= UINT16_MAX * 0.9) {  // over-saturated, reset all gains and start over
+    this->digital_gain_ = VEML3235_DIGITAL_GAIN_1X;
+    this->gain_ = VEML3235_GAIN_1X;
+    this->integration_time_ = VEML3235_INTEGRATION_TIME_50MS;
+    this->refresh_config_reg();
+    return;
+  }
+
+  if (this->gain_ != VEML3235_GAIN_4X) {  // increase gain if possible
+    switch (this->gain_) {
+      case VEML3235_GAIN_1X:
+        this->gain_ = VEML3235_GAIN_2X;
+        break;
+      case VEML3235_GAIN_2X:
+        this->gain_ = VEML3235_GAIN_4X;
+        break;
+      default:
+        break;
+    }
+    this->refresh_config_reg();
+    return;
+  }
+  // gain is maxed out; reset it and try to increase digital gain
+  if (this->digital_gain_ != VEML3235_DIGITAL_GAIN_2X) {  // increase digital gain if possible
+    this->digital_gain_ = VEML3235_DIGITAL_GAIN_2X;
+    this->gain_ = VEML3235_GAIN_1X;
+    this->refresh_config_reg();
+    return;
+  }
+  // digital gain is maxed out; reset it and try to increase integration time
+  if (this->integration_time_ != VEML3235_INTEGRATION_TIME_800MS) {  // increase integration time if possible
+    switch (this->integration_time_) {
+      case VEML3235_INTEGRATION_TIME_50MS:
+        this->integration_time_ = VEML3235_INTEGRATION_TIME_100MS;
+        break;
+      case VEML3235_INTEGRATION_TIME_100MS:
+        this->integration_time_ = VEML3235_INTEGRATION_TIME_200MS;
+        break;
+      case VEML3235_INTEGRATION_TIME_200MS:
+        this->integration_time_ = VEML3235_INTEGRATION_TIME_400MS;
+        break;
+      case VEML3235_INTEGRATION_TIME_400MS:
+        this->integration_time_ = VEML3235_INTEGRATION_TIME_800MS;
+        break;
+      default:
+        break;
+    }
+    this->digital_gain_ = VEML3235_DIGITAL_GAIN_1X;
+    this->gain_ = VEML3235_GAIN_1X;
+    this->refresh_config_reg();
+    return;
+  }
+}
+
+void VEML3235Sensor::dump_config() {
+  uint8_t digital_gain = 1;
+  uint8_t gain = 1;
+  uint16_t integration_time = 0;
+
+  if (this->digital_gain_ == VEML3235_DIGITAL_GAIN_2X) {
+    digital_gain = 2;
+  }
+  switch (this->gain_) {
+    case VEML3235_GAIN_2X:
+      gain = 2;
+      break;
+    case VEML3235_GAIN_4X:
+      gain = 4;
+      break;
+    default:
+      break;
+  }
+  switch (this->integration_time_) {
+    case VEML3235_INTEGRATION_TIME_50MS:
+      integration_time = 50;
+      break;
+    case VEML3235_INTEGRATION_TIME_100MS:
+      integration_time = 100;
+      break;
+    case VEML3235_INTEGRATION_TIME_200MS:
+      integration_time = 200;
+      break;
+    case VEML3235_INTEGRATION_TIME_400MS:
+      integration_time = 400;
+      break;
+    case VEML3235_INTEGRATION_TIME_800MS:
+      integration_time = 800;
+      break;
+    default:
+      break;
+  }
+
+  LOG_SENSOR("", "VEML3235", this);
+  LOG_I2C_DEVICE(this);
+  if (this->is_failed()) {
+    ESP_LOGE(TAG, "Communication failed");
+  }
+  LOG_UPDATE_INTERVAL(this);
+  ESP_LOGCONFIG(TAG, "  Auto-gain enabled: %s", YESNO(this->auto_gain_));
+  if (this->auto_gain_) {
+    ESP_LOGCONFIG(TAG, "  Auto-gain upper threshold: %f%%", this->auto_gain_threshold_high_ * 100.0);
+    ESP_LOGCONFIG(TAG, "  Auto-gain lower threshold: %f%%", this->auto_gain_threshold_low_ * 100.0);
+    ESP_LOGCONFIG(TAG, "  Values below will be used as initial values only");
+  }
+  ESP_LOGCONFIG(TAG, "  Digital gain: %uX", digital_gain);
+  ESP_LOGCONFIG(TAG, "  Gain: %uX", gain);
+  ESP_LOGCONFIG(TAG, "  Integration time: %ums", integration_time);
+}
+
+}  // namespace veml3235
+}  // namespace esphome
diff --git a/esphome/components/veml3235/veml3235.h b/esphome/components/veml3235/veml3235.h
new file mode 100644
index 0000000000..2b0d6b23ea
--- /dev/null
+++ b/esphome/components/veml3235/veml3235.h
@@ -0,0 +1,109 @@
+#pragma once
+
+#include "esphome/core/component.h"
+#include "esphome/core/hal.h"
+#include "esphome/components/sensor/sensor.h"
+#include "esphome/components/i2c/i2c.h"
+
+namespace esphome {
+namespace veml3235 {
+
+// Register IDs/locations
+//
+static const uint8_t CONFIG_REG = 0x00;
+static const uint8_t W_REG = 0x04;
+static const uint8_t ALS_REG = 0x05;
+static const uint8_t ID_REG = 0x09;
+
+// Bit offsets within CONFIG_REG
+//
+static const uint8_t CONFIG_REG_IT_BIT = 12;
+static const uint8_t CONFIG_REG_DG_BIT = 5;
+static const uint8_t CONFIG_REG_G_BIT = 3;
+
+// Other important constants
+//
+static const uint8_t DEVICE_ID = 0x35;
+static const uint16_t SHUTDOWN_BITS = 0x0018;
+
+// Base multiplier value for lux computation
+//
+static const float LUX_MULTIPLIER_BASE = 0.00213;
+
+// Enum for conversion/integration time settings for the VEML3235.
+//
+// Specific values of the enum constants are register values taken from the VEML3235 datasheet.
+// Longer times mean more accurate results, but will take more energy/more time.
+//
+enum VEML3235ComponentIntegrationTime {
+  VEML3235_INTEGRATION_TIME_50MS = 0b000,
+  VEML3235_INTEGRATION_TIME_100MS = 0b001,
+  VEML3235_INTEGRATION_TIME_200MS = 0b010,
+  VEML3235_INTEGRATION_TIME_400MS = 0b011,
+  VEML3235_INTEGRATION_TIME_800MS = 0b100,
+};
+
+// Enum for digital gain settings for the VEML3235.
+// Higher values are better for low light situations, but can increase noise.
+//
+enum VEML3235ComponentDigitalGain {
+  VEML3235_DIGITAL_GAIN_1X = 0b0,
+  VEML3235_DIGITAL_GAIN_2X = 0b1,
+};
+
+// Enum for gain settings for the VEML3235.
+// Higher values are better for low light situations, but can increase noise.
+//
+enum VEML3235ComponentGain {
+  VEML3235_GAIN_1X = 0b00,
+  VEML3235_GAIN_2X = 0b01,
+  VEML3235_GAIN_4X = 0b11,
+};
+
+class VEML3235Sensor : public sensor::Sensor, public PollingComponent, public i2c::I2CDevice {
+ public:
+  void setup() override;
+  void dump_config() override;
+  void update() override { this->publish_state(this->read_lx_()); }
+  float get_setup_priority() const override { return setup_priority::DATA; }
+
+  // Used by ESPHome framework. Does NOT actually set the value on the device.
+  void set_auto_gain(bool auto_gain) { this->auto_gain_ = auto_gain; }
+  void set_auto_gain_threshold_high(float auto_gain_threshold_high) {
+    this->auto_gain_threshold_high_ = auto_gain_threshold_high;
+  }
+  void set_auto_gain_threshold_low(float auto_gain_threshold_low) {
+    this->auto_gain_threshold_low_ = auto_gain_threshold_low;
+  }
+  void set_power_on(bool power_on) { this->power_on_ = power_on; }
+  void set_digital_gain(VEML3235ComponentDigitalGain digital_gain) { this->digital_gain_ = digital_gain; }
+  void set_gain(VEML3235ComponentGain gain) { this->gain_ = gain; }
+  void set_integration_time(VEML3235ComponentIntegrationTime integration_time) {
+    this->integration_time_ = integration_time;
+  }
+
+  bool auto_gain() { return this->auto_gain_; }
+  float auto_gain_threshold_high() { return this->auto_gain_threshold_high_; }
+  float auto_gain_threshold_low() { return this->auto_gain_threshold_low_; }
+  VEML3235ComponentDigitalGain digital_gain() { return this->digital_gain_; }
+  VEML3235ComponentGain gain() { return this->gain_; }
+  VEML3235ComponentIntegrationTime integration_time() { return this->integration_time_; }
+
+  // Updates the configuration register on the device
+  bool refresh_config_reg(bool force_on = false);
+
+ protected:
+  float read_lx_();
+  void adjust_gain_(uint16_t als_raw_value);
+
+  bool auto_gain_{true};
+  bool power_on_{true};
+  float auto_gain_threshold_high_{0.9};
+  float auto_gain_threshold_low_{0.2};
+  VEML3235ComponentDigitalGain digital_gain_{VEML3235_DIGITAL_GAIN_1X};
+  VEML3235ComponentGain gain_{VEML3235_GAIN_1X};
+  VEML3235ComponentIntegrationTime integration_time_{VEML3235_INTEGRATION_TIME_50MS};
+};
+
+}  // namespace veml3235
+}  // namespace esphome
diff --git a/tests/test1.yaml b/tests/test1.yaml
index 471e2a71a5..afd199d264 100644
--- a/tests/test1.yaml
+++ b/tests/test1.yaml
@@ -1370,6 +1370,16 @@ sensor:
       name: tsl2591 calculated_lux
       id: tsl2591_cl
     i2c_id: i2c_bus
+  - platform: veml3235
+    id: veml3235_sensor
+    name: VEML3235 Light Sensor
+    i2c_id: i2c_bus
+    auto_gain: true
+    auto_gain_threshold_high: 90%
+    auto_gain_threshold_low: 15%
+    digital_gain: 1X
+    gain: 1X
+    integration_time: 50ms
   - platform: tee501
     name: Office Temperature 3
     address: 0x48