diff --git a/esphome/components/display/__init__.py b/esphome/components/display/__init__.py
index 947b09a258..0d403f99f0 100644
--- a/esphome/components/display/__init__.py
+++ b/esphome/components/display/__init__.py
@@ -3,6 +3,7 @@ import esphome.config_validation as cv
 from esphome import core, automation
 from esphome.automation import maybe_simple_id
 from esphome.const import (
+    CONF_AUTO_CLEAR_ENABLED,
     CONF_ID,
     CONF_LAMBDA,
     CONF_PAGES,
@@ -79,6 +80,7 @@ FULL_DISPLAY_SCHEMA = BASIC_DISPLAY_SCHEMA.extend(
                 cv.Optional(CONF_TO): cv.use_id(DisplayPage),
             }
         ),
+        cv.Optional(CONF_AUTO_CLEAR_ENABLED, default=True): cv.boolean,
     }
 )
 
@@ -86,6 +88,10 @@ FULL_DISPLAY_SCHEMA = BASIC_DISPLAY_SCHEMA.extend(
 async def setup_display_core_(var, config):
     if CONF_ROTATION in config:
         cg.add(var.set_rotation(DISPLAY_ROTATIONS[config[CONF_ROTATION]]))
+
+    if CONF_AUTO_CLEAR_ENABLED in config:
+        cg.add(var.set_auto_clear(config[CONF_AUTO_CLEAR_ENABLED]))
+
     if CONF_PAGES in config:
         pages = []
         for conf in config[CONF_PAGES]:
diff --git a/esphome/components/display/display_buffer.cpp b/esphome/components/display/display_buffer.cpp
index 2ee06e379f..ac806611b5 100644
--- a/esphome/components/display/display_buffer.cpp
+++ b/esphome/components/display/display_buffer.cpp
@@ -336,7 +336,9 @@ void DisplayBuffer::show_page(DisplayPage *page) {
 void DisplayBuffer::show_next_page() { this->page_->show_next(); }
 void DisplayBuffer::show_prev_page() { this->page_->show_prev(); }
 void DisplayBuffer::do_update_() {
-  this->clear();
+  if (this->auto_clear_enabled_) {
+    this->clear();
+  }
   if (this->page_ != nullptr) {
     this->page_->get_writer()(*this);
   } else if (this->writer_.has_value()) {
diff --git a/esphome/components/display/display_buffer.h b/esphome/components/display/display_buffer.h
index 54488f18f7..c803180a2d 100644
--- a/esphome/components/display/display_buffer.h
+++ b/esphome/components/display/display_buffer.h
@@ -333,6 +333,9 @@ class DisplayBuffer {
   /// Internal method to set the display rotation with.
   void set_rotation(DisplayRotation rotation);
 
+  // Internal method to set display auto clearing.
+  void set_auto_clear(bool auto_clear_enabled) { this->auto_clear_enabled_ = auto_clear_enabled; }
+
  protected:
   void vprintf_(int x, int y, Font *font, Color color, TextAlign align, const char *format, va_list arg);
 
@@ -352,6 +355,7 @@ class DisplayBuffer {
   DisplayPage *page_{nullptr};
   DisplayPage *previous_page_{nullptr};
   std::vector<DisplayOnPageChangeTrigger *> on_page_change_triggers_;
+  bool auto_clear_enabled_{true};
 };
 
 class DisplayPage {
diff --git a/esphome/const.py b/esphome/const.py
index bac446a7c6..eb7d56d7e1 100644
--- a/esphome/const.py
+++ b/esphome/const.py
@@ -59,6 +59,7 @@ CONF_AT = "at"
 CONF_ATTENUATION = "attenuation"
 CONF_ATTRIBUTE = "attribute"
 CONF_AUTH = "auth"
+CONF_AUTO_CLEAR_ENABLED = "auto_clear_enabled"
 CONF_AUTO_MODE = "auto_mode"
 CONF_AUTOCONF = "autoconf"
 CONF_AUTOMATION_ID = "automation_id"
diff --git a/tests/test1.yaml b/tests/test1.yaml
index d8075e980b..585e01635f 100644
--- a/tests/test1.yaml
+++ b/tests/test1.yaml
@@ -2214,6 +2214,31 @@ display:
     row_start: 0
     lambda: |-
       it.rectangle(0, 0, it.get_width(), it.get_height());
+  - platform: ili9341
+    model: "TFT 2.4"
+    cs_pin: GPIO5
+    dc_pin: GPIO4
+    reset_pin: GPIO22
+    led_pin:
+      number: GPIO15
+      inverted: true
+    lambda: |-
+      it.rectangle(0, 0, it.get_width(), it.get_height());
+  - platform: ili9341
+    model: "TFT 2.4"
+    cs_pin: GPIO5
+    dc_pin: GPIO4
+    reset_pin: GPIO22
+    led_pin:
+      number: GPIO15
+      inverted: true
+    auto_clear_enabled: false
+    rotation: 90
+    lambda: |-
+      if (!id(glob_bool_processed)) {
+        it.fill(Color::WHITE);
+        id(glob_bool_processed) = true;
+      }
 
 tm1651:
   id: tm1651_battery
@@ -2393,6 +2418,10 @@ globals:
     type: std::string
     restore_value: no
     # initial_value: ""
+  - id: glob_bool_processed
+    type: bool
+    restore_value: no
+    initial_value: 'false'
 
 text_sensor:
   - platform: mqtt_subscribe