diff --git a/esphome/components/deep_sleep/deep_sleep_component.cpp b/esphome/components/deep_sleep/deep_sleep_component.cpp
index 0998a57af3..c854b6da6e 100644
--- a/esphome/components/deep_sleep/deep_sleep_component.cpp
+++ b/esphome/components/deep_sleep/deep_sleep_component.cpp
@@ -77,8 +77,8 @@ void DeepSleepComponent::begin_sleep(bool manual) {
   if (this->sleep_duration_.has_value())
     esp_sleep_enable_timer_wakeup(*this->sleep_duration_);
   if (this->wakeup_pin_ != nullptr) {
-    bool level = this->wakeup_pin_->is_inverted();
-    if (this->wakeup_pin_mode_ == WAKEUP_PIN_MODE_INVERT_WAKEUP && !this->wakeup_pin_->digital_read()) {
+    bool level = !this->wakeup_pin_->is_inverted();
+    if (this->wakeup_pin_mode_ == WAKEUP_PIN_MODE_INVERT_WAKEUP && this->wakeup_pin_->digital_read()) {
       level = !level;
     }
     esp_sleep_enable_ext0_wakeup(gpio_num_t(this->wakeup_pin_->get_pin()), level);