diff --git a/esphome/components/wifi/__init__.py b/esphome/components/wifi/__init__.py
index 86ce53b804..c42835f169 100644
--- a/esphome/components/wifi/__init__.py
+++ b/esphome/components/wifi/__init__.py
@@ -32,6 +32,8 @@ from esphome.const import (
     CONF_KEY,
     CONF_USERNAME,
     CONF_EAP,
+    CONF_ON_CONNECT,
+    CONF_ON_DISCONNECT,
 )
 from esphome.core import CORE, HexInt, coroutine_with_priority
 from esphome.components.esp32 import add_idf_sdkconfig_option, get_esp32_variant, const
@@ -306,6 +308,10 @@ CONFIG_SCHEMA = cv.All(
                 "new mdns component instead."
             ),
             cv.Optional(CONF_ENABLE_ON_BOOT, default=True): cv.boolean,
+            cv.Optional(CONF_ON_CONNECT): automation.validate_automation(single=True),
+            cv.Optional(CONF_ON_DISCONNECT): automation.validate_automation(
+                single=True
+            ),
         }
     ),
     _validate,
@@ -425,9 +431,21 @@ async def to_code(config):
 
     cg.add_define("USE_WIFI")
 
-    # Register at end for OTA safe mode
+    # must register before OTA safe mode check
     await cg.register_component(var, config)
 
+    await cg.past_safe_mode()
+
+    if on_connect_config := config.get(CONF_ON_CONNECT):
+        await automation.build_automation(
+            var.get_connect_trigger(), [], on_connect_config
+        )
+
+    if on_disconnect_config := config.get(CONF_ON_DISCONNECT):
+        await automation.build_automation(
+            var.get_disconnect_trigger(), [], on_disconnect_config
+        )
+
 
 @automation.register_condition("wifi.connected", WiFiConnectedCondition, cv.Schema({}))
 async def wifi_connected_to_code(config, condition_id, template_arg, args):
diff --git a/esphome/components/wifi/wifi_component.cpp b/esphome/components/wifi/wifi_component.cpp
index b08f20de21..95d430de4f 100644
--- a/esphome/components/wifi/wifi_component.cpp
+++ b/esphome/components/wifi/wifi_component.cpp
@@ -138,9 +138,19 @@ void WiFiComponent::loop() {
           ESP_LOGW(TAG, "WiFi Connection lost... Reconnecting...");
           this->state_ = WIFI_COMPONENT_STATE_STA_CONNECTING;
           this->retry_connect();
+
+          if (this->handled_connected_state_) {
+            this->disconnect_trigger_->trigger();
+            this->handled_connected_state_ = false;
+          }
         } else {
           this->status_clear_warning();
           this->last_connected_ = now;
+
+          if (!this->handled_connected_state_) {
+            this->connect_trigger_->trigger();
+            this->handled_connected_state_ = true;
+          }
         }
         break;
       }
diff --git a/esphome/components/wifi/wifi_component.h b/esphome/components/wifi/wifi_component.h
index b418a5b353..3ee69bb5de 100644
--- a/esphome/components/wifi/wifi_component.h
+++ b/esphome/components/wifi/wifi_component.h
@@ -1,18 +1,18 @@
 #pragma once
 
+#include "esphome/components/network/ip_address.h"
+#include "esphome/core/automation.h"
 #include "esphome/core/component.h"
 #include "esphome/core/defines.h"
-#include "esphome/core/automation.h"
 #include "esphome/core/helpers.h"
-#include "esphome/components/network/ip_address.h"
 
 #include <string>
 #include <vector>
 
 #ifdef USE_ESP32_FRAMEWORK_ARDUINO
-#include <esp_wifi.h>
-#include <WiFiType.h>
 #include <WiFi.h>
+#include <WiFiType.h>
+#include <esp_wifi.h>
 #endif
 
 #ifdef USE_LIBRETINY
@@ -294,6 +294,9 @@ class WiFiComponent : public Component {
 
   void set_enable_on_boot(bool enable_on_boot) { this->enable_on_boot_ = enable_on_boot; }
 
+  Trigger<> *get_connect_trigger() const { return this->connect_trigger_; };
+  Trigger<> *get_disconnect_trigger() const { return this->disconnect_trigger_; };
+
  protected:
   static std::string format_mac_addr(const uint8_t mac[6]);
   void setup_ap_config_();
@@ -354,6 +357,7 @@ class WiFiComponent : public Component {
   bool has_ap_{false};
   WiFiAP ap_;
   WiFiComponentState state_{WIFI_COMPONENT_STATE_OFF};
+  bool handled_connected_state_{false};
   uint32_t action_started_;
   uint8_t num_retried_{0};
   uint32_t last_connected_{0};
@@ -373,6 +377,9 @@ class WiFiComponent : public Component {
   bool rrm_{false};
 #endif
   bool enable_on_boot_;
+
+  Trigger<> *connect_trigger_{new Trigger<>()};
+  Trigger<> *disconnect_trigger_{new Trigger<>()};
 };
 
 extern WiFiComponent *global_wifi_component;  // NOLINT(cppcoreguidelines-avoid-non-const-global-variables)
diff --git a/tests/test1.yaml b/tests/test1.yaml
index f653960c40..6d1136eb1b 100644
--- a/tests/test1.yaml
+++ b/tests/test1.yaml
@@ -73,6 +73,10 @@ wifi:
   domain: .local
   reboot_timeout: 120s
   power_save_mode: light
+  on_connect:
+    - light.turn_on: ${roomname}_lights
+  on_disconnect:
+    - light.turn_off: ${roomname}_lights
 
 network:
   enable_ipv6: true