diff --git a/esphome/components/qspi_dbi/models.py b/esphome/components/qspi_dbi/models.py
index 071ea72d73..cbd9c4663f 100644
--- a/esphome/components/qspi_dbi/models.py
+++ b/esphome/components/qspi_dbi/models.py
@@ -55,6 +55,7 @@ chip.cmd(PAGESEL, 0x00)
 chip.cmd(0xC2, 0x00)
 chip.delay(10)
 chip.cmd(TEON, 0x00)
+chip.cmd(PIXFMT, 0x55)
 
 chip = DriverChip("AXS15231")
 chip.cmd(0xBB, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x5A, 0xA5)