diff --git a/esphome/components/light/base_light_effects.h b/esphome/components/light/base_light_effects.h
index c62ca43ca1..f7829a3f44 100644
--- a/esphome/components/light/base_light_effects.h
+++ b/esphome/components/light/base_light_effects.h
@@ -150,6 +150,7 @@ class AutomationLightEffect : public LightEffect {
 struct StrobeLightEffectColor {
   LightColorValues color;
   uint32_t duration;
+  uint32_t transition_length;
 };
 
 class StrobeLightEffect : public LightEffect {
@@ -174,7 +175,7 @@ class StrobeLightEffect : public LightEffect {
     }
     call.set_publish(false);
     call.set_save(false);
-    call.set_transition_length_if_supported(0);
+    call.set_transition_length_if_supported(this->colors_[this->at_color_].transition_length);
     call.perform();
     this->last_switch_ = now;
   }
diff --git a/esphome/components/light/effects.py b/esphome/components/light/effects.py
index 5093ace949..be50f63321 100644
--- a/esphome/components/light/effects.py
+++ b/esphome/components/light/effects.py
@@ -266,6 +266,9 @@ async def random_effect_to_code(config, effect_id):
                         cv.Required(
                             CONF_DURATION
                         ): cv.positive_time_period_milliseconds,
+                        cv.Optional(
+                            CONF_TRANSITION_LENGTH, default="0s"
+                        ): cv.positive_time_period_milliseconds,
                     }
                 ),
                 cv.has_at_least_one_key(
@@ -310,6 +313,7 @@ async def strobe_effect_to_code(config, effect_id):
                     ),
                 ),
                 ("duration", color[CONF_DURATION]),
+                ("transition_length", color[CONF_TRANSITION_LENGTH]),
             )
         )
     cg.add(var.set_colors(colors))