diff --git a/esphome/components/color/__init__.py b/esphome/components/color/__init__.py
index 47679fcc68..9a85eace75 100644
--- a/esphome/components/color/__init__.py
+++ b/esphome/components/color/__init__.py
@@ -10,23 +10,42 @@ CONF_RED_INT = "red_int"
 CONF_GREEN_INT = "green_int"
 CONF_BLUE_INT = "blue_int"
 CONF_WHITE_INT = "white_int"
-
-CONFIG_SCHEMA = cv.Schema(
-    {
-        cv.Required(CONF_ID): cv.declare_id(ColorStruct),
-        cv.Exclusive(CONF_RED, "red"): cv.percentage,
-        cv.Exclusive(CONF_RED_INT, "red"): cv.uint8_t,
-        cv.Exclusive(CONF_GREEN, "green"): cv.percentage,
-        cv.Exclusive(CONF_GREEN_INT, "green"): cv.uint8_t,
-        cv.Exclusive(CONF_BLUE, "blue"): cv.percentage,
-        cv.Exclusive(CONF_BLUE_INT, "blue"): cv.uint8_t,
-        cv.Exclusive(CONF_WHITE, "white"): cv.percentage,
-        cv.Exclusive(CONF_WHITE_INT, "white"): cv.uint8_t,
-    }
-).extend(cv.COMPONENT_SCHEMA)
+CONF_HEX = "hex"
 
 
-async def to_code(config):
+def hex_color(value):
+    if len(value) != 6:
+        raise cv.Invalid("Color must have six digits")
+    try:
+        return (int(value[0:2], 16), int(value[2:4], 16), int(value[4:6], 16))
+    except ValueError as exc:
+        raise cv.Invalid("Color must be hexadecimal") from exc
+
+
+CONFIG_SCHEMA = cv.Any(
+    cv.Schema(
+        {
+            cv.Required(CONF_ID): cv.declare_id(ColorStruct),
+            cv.Exclusive(CONF_RED, "red"): cv.percentage,
+            cv.Exclusive(CONF_RED_INT, "red"): cv.uint8_t,
+            cv.Exclusive(CONF_GREEN, "green"): cv.percentage,
+            cv.Exclusive(CONF_GREEN_INT, "green"): cv.uint8_t,
+            cv.Exclusive(CONF_BLUE, "blue"): cv.percentage,
+            cv.Exclusive(CONF_BLUE_INT, "blue"): cv.uint8_t,
+            cv.Exclusive(CONF_WHITE, "white"): cv.percentage,
+            cv.Exclusive(CONF_WHITE_INT, "white"): cv.uint8_t,
+        }
+    ).extend(cv.COMPONENT_SCHEMA),
+    cv.Schema(
+        {
+            cv.Required(CONF_ID): cv.declare_id(ColorStruct),
+            cv.Required(CONF_HEX): hex_color,
+        }
+    ).extend(cv.COMPONENT_SCHEMA),
+)
+
+
+def from_rgbw(config):
     r = 0
     if CONF_RED in config:
         r = int(config[CONF_RED] * 255)
@@ -51,6 +70,16 @@ async def to_code(config):
     elif CONF_WHITE_INT in config:
         w = config[CONF_WHITE_INT]
 
+    return (r, g, b, w)
+
+
+async def to_code(config):
+    if CONF_HEX in config:
+        r, g, b = config[CONF_HEX]
+        w = 0
+    else:
+        r, g, b, w = from_rgbw(config)
+
     cg.new_variable(
         config[CONF_ID],
         cg.StructInitializer(ColorStruct, ("r", r), ("g", g), ("b", b), ("w", w)),
diff --git a/esphome/components/esp32_touch/binary_sensor.py b/esphome/components/esp32_touch/binary_sensor.py
index 326f559830..2cdf1343c3 100644
--- a/esphome/components/esp32_touch/binary_sensor.py
+++ b/esphome/components/esp32_touch/binary_sensor.py
@@ -1,5 +1,6 @@
 import esphome.codegen as cg
 import esphome.config_validation as cv
+from esphome.core import CORE
 from esphome.components import binary_sensor
 from esphome.const import (
     CONF_PIN,
@@ -7,6 +8,13 @@ from esphome.const import (
     CONF_ID,
 )
 from esphome.components.esp32 import gpio
+from esphome.components.esp32.const import (
+    KEY_ESP32,
+    KEY_VARIANT,
+    VARIANT_ESP32,
+    VARIANT_ESP32S2,
+    VARIANT_ESP32S3,
+)
 from . import esp32_touch_ns, ESP32TouchComponent
 
 DEPENDENCIES = ["esp32_touch", "esp32"]
@@ -15,24 +23,63 @@ CONF_ESP32_TOUCH_ID = "esp32_touch_id"
 CONF_WAKEUP_THRESHOLD = "wakeup_threshold"
 
 TOUCH_PADS = {
-    4: cg.global_ns.TOUCH_PAD_NUM0,
-    0: cg.global_ns.TOUCH_PAD_NUM1,
-    2: cg.global_ns.TOUCH_PAD_NUM2,
-    15: cg.global_ns.TOUCH_PAD_NUM3,
-    13: cg.global_ns.TOUCH_PAD_NUM4,
-    12: cg.global_ns.TOUCH_PAD_NUM5,
-    14: cg.global_ns.TOUCH_PAD_NUM6,
-    27: cg.global_ns.TOUCH_PAD_NUM7,
-    33: cg.global_ns.TOUCH_PAD_NUM8,
-    32: cg.global_ns.TOUCH_PAD_NUM9,
+    VARIANT_ESP32: {
+        4: cg.global_ns.TOUCH_PAD_NUM0,
+        0: cg.global_ns.TOUCH_PAD_NUM1,
+        2: cg.global_ns.TOUCH_PAD_NUM2,
+        15: cg.global_ns.TOUCH_PAD_NUM3,
+        13: cg.global_ns.TOUCH_PAD_NUM4,
+        12: cg.global_ns.TOUCH_PAD_NUM5,
+        14: cg.global_ns.TOUCH_PAD_NUM6,
+        27: cg.global_ns.TOUCH_PAD_NUM7,
+        33: cg.global_ns.TOUCH_PAD_NUM8,
+        32: cg.global_ns.TOUCH_PAD_NUM9,
+    },
+    VARIANT_ESP32S2: {
+        1: cg.global_ns.TOUCH_PAD_NUM1,
+        2: cg.global_ns.TOUCH_PAD_NUM2,
+        3: cg.global_ns.TOUCH_PAD_NUM3,
+        4: cg.global_ns.TOUCH_PAD_NUM4,
+        5: cg.global_ns.TOUCH_PAD_NUM5,
+        6: cg.global_ns.TOUCH_PAD_NUM6,
+        7: cg.global_ns.TOUCH_PAD_NUM7,
+        8: cg.global_ns.TOUCH_PAD_NUM8,
+        9: cg.global_ns.TOUCH_PAD_NUM9,
+        10: cg.global_ns.TOUCH_PAD_NUM10,
+        11: cg.global_ns.TOUCH_PAD_NUM11,
+        12: cg.global_ns.TOUCH_PAD_NUM12,
+        13: cg.global_ns.TOUCH_PAD_NUM13,
+        14: cg.global_ns.TOUCH_PAD_NUM14,
+    },
+    VARIANT_ESP32S3: {
+        1: cg.global_ns.TOUCH_PAD_NUM1,
+        2: cg.global_ns.TOUCH_PAD_NUM2,
+        3: cg.global_ns.TOUCH_PAD_NUM3,
+        4: cg.global_ns.TOUCH_PAD_NUM4,
+        5: cg.global_ns.TOUCH_PAD_NUM5,
+        6: cg.global_ns.TOUCH_PAD_NUM6,
+        7: cg.global_ns.TOUCH_PAD_NUM7,
+        8: cg.global_ns.TOUCH_PAD_NUM8,
+        9: cg.global_ns.TOUCH_PAD_NUM9,
+        10: cg.global_ns.TOUCH_PAD_NUM10,
+        11: cg.global_ns.TOUCH_PAD_NUM11,
+        12: cg.global_ns.TOUCH_PAD_NUM12,
+        13: cg.global_ns.TOUCH_PAD_NUM13,
+        14: cg.global_ns.TOUCH_PAD_NUM14,
+    },
 }
 
 
 def validate_touch_pad(value):
     value = gpio.validate_gpio_pin(value)
-    if value not in TOUCH_PADS:
+    variant = CORE.data[KEY_ESP32][KEY_VARIANT]
+    if variant not in TOUCH_PADS:
+        raise cv.Invalid(f"ESP32 variant {variant} does not support touch pads.")
+
+    pads = TOUCH_PADS[variant]
+    if value not in pads:
         raise cv.Invalid(f"Pin {value} does not support touch pads.")
-    return value
+    return cv.enum(pads)(value)
 
 
 ESP32TouchBinarySensor = esp32_touch_ns.class_(
@@ -53,7 +100,7 @@ async def to_code(config):
     hub = await cg.get_variable(config[CONF_ESP32_TOUCH_ID])
     var = cg.new_Pvariable(
         config[CONF_ID],
-        TOUCH_PADS[config[CONF_PIN]],
+        config[CONF_PIN],
         config[CONF_THRESHOLD],
         config[CONF_WAKEUP_THRESHOLD],
     )
diff --git a/esphome/components/ili9xxx/display.py b/esphome/components/ili9xxx/display.py
index 437fc93b89..780c64ec70 100644
--- a/esphome/components/ili9xxx/display.py
+++ b/esphome/components/ili9xxx/display.py
@@ -16,7 +16,13 @@ from esphome.const import (
 )
 
 DEPENDENCIES = ["spi"]
-AUTO_LOAD = ["psram"]
+
+
+def AUTO_LOAD():
+    if CORE.is_esp32:
+        return ["psram"]
+    return []
+
 
 CODEOWNERS = ["@nielsnl68"]
 
@@ -60,6 +66,16 @@ def _validate(config):
         raise cv.Invalid(
             "Providing color palette images requires palette mode to be 'IMAGE_ADAPTIVE'"
         )
+    if CORE.is_esp8266 and config.get(CONF_MODEL) not in [
+        "M5STACK",
+        "TFT_2.4",
+        "TFT_2.4R",
+        "ILI9341",
+        "ILI9342",
+    ]:
+        raise cv.Invalid(
+            "Provided model can't run on ESP8266. Use an ESP32 with PSRAM onboard"
+        )
     return config
 
 
diff --git a/esphome/components/mpu6050/mpu6050.cpp b/esphome/components/mpu6050/mpu6050.cpp
index cc426e58a2..51e3ec2383 100644
--- a/esphome/components/mpu6050/mpu6050.cpp
+++ b/esphome/components/mpu6050/mpu6050.cpp
@@ -23,7 +23,8 @@ const float GRAVITY_EARTH = 9.80665f;
 void MPU6050Component::setup() {
   ESP_LOGCONFIG(TAG, "Setting up MPU6050...");
   uint8_t who_am_i;
-  if (!this->read_byte(MPU6050_REGISTER_WHO_AM_I, &who_am_i) || (who_am_i != 0x68 && who_am_i != 0x98)) {
+  if (!this->read_byte(MPU6050_REGISTER_WHO_AM_I, &who_am_i) ||
+      (who_am_i != 0x68 && who_am_i != 0x70 && who_am_i != 0x98)) {
     this->mark_failed();
     return;
   }
diff --git a/esphome/components/scd30/sensor.py b/esphome/components/scd30/sensor.py
index ffbf90338f..1ddf0f1e85 100644
--- a/esphome/components/scd30/sensor.py
+++ b/esphome/components/scd30/sensor.py
@@ -10,6 +10,7 @@ from esphome.const import (
     CONF_CO2,
     CONF_UPDATE_INTERVAL,
     CONF_VALUE,
+    DEVICE_CLASS_CARBON_DIOXIDE,
     DEVICE_CLASS_HUMIDITY,
     DEVICE_CLASS_TEMPERATURE,
     STATE_CLASS_MEASUREMENT,
@@ -46,6 +47,7 @@ CONFIG_SCHEMA = (
                 unit_of_measurement=UNIT_PARTS_PER_MILLION,
                 icon=ICON_MOLECULE_CO2,
                 accuracy_decimals=0,
+                device_class=DEVICE_CLASS_CARBON_DIOXIDE,
                 state_class=STATE_CLASS_MEASUREMENT,
             ),
             cv.Optional(CONF_TEMPERATURE): sensor.sensor_schema(
diff --git a/esphome/const.py b/esphome/const.py
index a66dfbc0fd..3fa46f788e 100644
--- a/esphome/const.py
+++ b/esphome/const.py
@@ -1,6 +1,6 @@
 """Constants used by esphome."""
 
-__version__ = "2023.3.0b2"
+__version__ = "2023.3.0b3"
 
 ALLOWED_NAME_CHARS = "abcdefghijklmnopqrstuvwxyz0123456789-_"
 
diff --git a/esphome/loader.py b/esphome/loader.py
index b245fa1610..cd21e5a509 100644
--- a/esphome/loader.py
+++ b/esphome/loader.py
@@ -71,7 +71,10 @@ class ComponentManifest:
 
     @property
     def auto_load(self) -> list[str]:
-        return getattr(self.module, "AUTO_LOAD", [])
+        al = getattr(self.module, "AUTO_LOAD", [])
+        if callable(al):
+            return al()
+        return al
 
     @property
     def codeowners(self) -> list[str]:
diff --git a/tests/test1.yaml b/tests/test1.yaml
index 21cdb6bc6f..25c481db04 100644
--- a/tests/test1.yaml
+++ b/tests/test1.yaml
@@ -2528,6 +2528,8 @@ color:
     red: 0%
     green: 1%
     blue: 100%
+  - id: kbx_green
+    hex: "3DEC55"
 
 display:
   - platform: lcd_gpio