diff --git a/esphome/core/config.py b/esphome/core/config.py
index 68c38ed407..f4253bee87 100644
--- a/esphome/core/config.py
+++ b/esphome/core/config.py
@@ -5,7 +5,6 @@ import re
 
 from esphome import automation
 import esphome.codegen as cg
-from esphome.components.zephyr import zephyr_add_prj_conf
 import esphome.config_validation as cv
 from esphome.const import (
     CONF_ARDUINO_VERSION,
@@ -359,9 +358,6 @@ async def to_code(config):
         )
     )
 
-    if CORE.using_zephyr:
-        zephyr_add_prj_conf("BT_DEVICE_NAME", config[CONF_NAME])
-
     CORE.add_job(_add_automations, config)
 
     cg.add_build_flag("-fno-exceptions")