diff --git a/esphome/components/api/client.py b/esphome/components/api/client.py
index 819055ccf4..2001a7b6c3 100644
--- a/esphome/components/api/client.py
+++ b/esphome/components/api/client.py
@@ -4,10 +4,11 @@ from datetime import datetime
 from typing import Optional
 
 from aioesphomeapi import APIClient, ReconnectLogic, APIConnectionError, LogLevel
+from aioesphomeapi.api_pb2 import SubscribeLogsResponse
 import zeroconf
 
 from esphome.const import CONF_KEY, CONF_PORT, CONF_PASSWORD, __version__
-from esphome.util import safe_print
+from esphome.core import CORE
 from . import CONF_ENCRYPTION
 
 _LOGGER = logging.getLogger(__name__)
@@ -29,11 +30,16 @@ async def async_run_logs(config, address):
         noise_psk=noise_psk,
     )
     first_connect = True
+    dashboard = CORE.dashboard
 
-    def on_log(msg):
-        time_ = datetime.now().time().strftime("[%H:%M:%S]")
-        text = msg.message.decode("utf8", "backslashreplace")
-        safe_print(time_ + text)
+    def on_log(msg: SubscribeLogsResponse) -> None:
+        """Handle a new log message."""
+        time_ = datetime.now()
+        message: bytes = msg.message
+        text = message.decode("utf8", "backslashreplace")
+        if dashboard:
+            text = text.replace("\033", "\\033")
+        print(f"[{time_.hour:02}:{time_.minute:02}:{time_.second:02}]{text}")
 
     async def on_connect():
         nonlocal first_connect