diff --git a/esphome/components/ssd1306_base/__init__.py b/esphome/components/ssd1306_base/__init__.py
index f2e4ef5811..48143b9e1a 100644
--- a/esphome/components/ssd1306_base/__init__.py
+++ b/esphome/components/ssd1306_base/__init__.py
@@ -27,6 +27,7 @@ MODELS = {
     "SSD1306_96X16": SSD1306Model.SSD1306_MODEL_96_16,
     "SSD1306_64X48": SSD1306Model.SSD1306_MODEL_64_48,
     "SSD1306_64X32": SSD1306Model.SSD1306_MODEL_64_32,
+    "SSD1306_72X40": SSD1306Model.SSD1306_MODEL_72_40,
     "SH1106_128X32": SSD1306Model.SH1106_MODEL_128_32,
     "SH1106_128X64": SSD1306Model.SH1106_MODEL_128_64,
     "SH1106_96X16": SSD1306Model.SH1106_MODEL_96_16,
diff --git a/esphome/components/ssd1306_base/ssd1306_base.cpp b/esphome/components/ssd1306_base/ssd1306_base.cpp
index 2ba990637e..730e1c8f35 100644
--- a/esphome/components/ssd1306_base/ssd1306_base.cpp
+++ b/esphome/components/ssd1306_base/ssd1306_base.cpp
@@ -59,6 +59,7 @@ void SSD1306::setup() {
   // Set Y offset (0xD3)
   this->command(SSD1306_COMMAND_SET_DISPLAY_OFFSET_Y);
   this->command(0x00 + this->offset_y_);
+
   // Set start line at line 0 (0x40)
   this->command(SSD1306_COMMAND_SET_START_LINE | 0x00);
 
@@ -100,6 +101,7 @@ void SSD1306::setup() {
     case SH1107_MODEL_128_64:
     case SSD1305_MODEL_128_32:
     case SSD1305_MODEL_128_64:
+    case SSD1306_MODEL_72_40:
       this->command(0x12);
       break;
   }
@@ -118,6 +120,9 @@ void SSD1306::setup() {
     case SH1107_MODEL_128_64:
       this->command(0x35);
       break;
+    case SSD1306_MODEL_72_40:
+      this->command(0x20);
+      break;
     default:
       this->command(0x00);
       break;
@@ -156,6 +161,10 @@ void SSD1306::display() {
       this->command(0x20 + this->offset_x_);
       this->command(0x20 + this->offset_x_ + this->get_width_internal() - 1);
       break;
+    case SSD1306_MODEL_72_40:
+      this->command(0x1C + this->offset_x_);
+      this->command(0x1C + this->offset_x_ + this->get_width_internal() - 1);
+      break;
     default:
       this->command(0 + this->offset_x_);  // Page start address, 0
       this->command(this->get_width_internal() + this->offset_x_ - 1);
@@ -225,6 +234,8 @@ int SSD1306::get_height_internal() {
     case SSD1306_MODEL_64_48:
     case SH1106_MODEL_64_48:
       return 48;
+    case SSD1306_MODEL_72_40:
+      return 40;
     default:
       return 0;
   }
@@ -246,6 +257,8 @@ int SSD1306::get_width_internal() {
     case SH1106_MODEL_64_48:
     case SH1107_MODEL_128_64:
       return 64;
+    case SSD1306_MODEL_72_40:
+      return 72;
     default:
       return 0;
   }
@@ -294,6 +307,8 @@ const char *SSD1306::model_str_() {
       return "SSD1306 96x16";
     case SSD1306_MODEL_64_48:
       return "SSD1306 64x48";
+    case SSD1306_MODEL_72_40:
+      return "SSD1306 72x40";
     case SH1106_MODEL_128_32:
       return "SH1106 128x32";
     case SH1106_MODEL_128_64:
diff --git a/esphome/components/ssd1306_base/ssd1306_base.h b/esphome/components/ssd1306_base/ssd1306_base.h
index 2f5baffb69..7402ae3af2 100644
--- a/esphome/components/ssd1306_base/ssd1306_base.h
+++ b/esphome/components/ssd1306_base/ssd1306_base.h
@@ -13,6 +13,7 @@ enum SSD1306Model {
   SSD1306_MODEL_96_16,
   SSD1306_MODEL_64_48,
   SSD1306_MODEL_64_32,
+  SSD1306_MODEL_72_40,
   SH1106_MODEL_128_32,
   SH1106_MODEL_128_64,
   SH1106_MODEL_96_16,
diff --git a/esphome/components/ssd1306_i2c/ssd1306_i2c.cpp b/esphome/components/ssd1306_i2c/ssd1306_i2c.cpp
index 64b09c0672..96734eb618 100644
--- a/esphome/components/ssd1306_i2c/ssd1306_i2c.cpp
+++ b/esphome/components/ssd1306_i2c/ssd1306_i2c.cpp
@@ -53,8 +53,14 @@ void HOT I2CSSD1306::write_display_data() {
       }
     }
   } else {
+    size_t block_size = 16;
+    if ((this->get_buffer_length_() & 8) == 8) {
+      // use smaller block size for e.g. 72x40 displays where buffer size is multiple of 8, not 16
+      block_size = 8;
+    }
+
     for (uint32_t i = 0; i < this->get_buffer_length_();) {
-      uint8_t data[16];
+      uint8_t data[block_size];
       for (uint8_t &j : data)
         j = this->buffer_[i++];
       this->write_bytes(0x40, data, sizeof(data));