diff --git a/esphome/components/font/__init__.py b/esphome/components/font/__init__.py
index b5ed02e89a..dacd0779b1 100644
--- a/esphome/components/font/__init__.py
+++ b/esphome/components/font/__init__.py
@@ -98,13 +98,13 @@ def validate_pillow_installed(value):
     except ImportError as err:
         raise cv.Invalid(
             "Please install the pillow python package to use this feature. "
-            '(pip install "pillow==10.2.0")'
+            '(pip install "pillow==10.4.0")'
         ) from err
 
-    if version.parse(PIL.__version__) != version.parse("10.2.0"):
+    if version.parse(PIL.__version__) != version.parse("10.4.0"):
         raise cv.Invalid(
-            "Please update your pillow installation to 10.2.0. "
-            '(pip install "pillow==10.2.0")'
+            "Please update your pillow installation to 10.4.0. "
+            '(pip install "pillow==10.4.0")'
         )
 
     return value
diff --git a/requirements_optional.txt b/requirements_optional.txt
index c984d41332..2d57c5fd96 100644
--- a/requirements_optional.txt
+++ b/requirements_optional.txt
@@ -1,2 +1,2 @@
-pillow==10.2.0
+pillow==10.4.0
 cairosvg==2.7.1