diff --git a/esphome/core/helpers.h b/esphome/core/helpers.h
index b4ad22b083..3e6fe9433e 100644
--- a/esphome/core/helpers.h
+++ b/esphome/core/helpers.h
@@ -680,7 +680,7 @@ template<class T> class ExternalRAMAllocator {
   }
 
  private:
-  Flags flags_{Flags::NONE};
+  Flags flags_{Flags::ALLOW_FAILURE};
 };
 
 /// @}