diff --git a/esphome/components/improv_serial/__init__.py b/esphome/components/improv_serial/__init__.py
index 2b377d77b8..544af212e0 100644
--- a/esphome/components/improv_serial/__init__.py
+++ b/esphome/components/improv_serial/__init__.py
@@ -1,12 +1,10 @@
+import esphome.codegen as cg
 from esphome.components import improv_base
 from esphome.components.esp32 import get_esp32_variant
-from esphome.components.esp32.const import (
-    VARIANT_ESP32S3,
-)
+from esphome.components.esp32.const import VARIANT_ESP32S3
 from esphome.components.logger import USB_CDC
-from esphome.const import CONF_BAUD_RATE, CONF_HARDWARE_UART, CONF_ID, CONF_LOGGER
-import esphome.codegen as cg
 import esphome.config_validation as cv
+from esphome.const import CONF_BAUD_RATE, CONF_HARDWARE_UART, CONF_ID, CONF_LOGGER
 from esphome.core import CORE
 import esphome.final_validate as fv
 
@@ -19,11 +17,7 @@ improv_serial_ns = cg.esphome_ns.namespace("improv_serial")
 ImprovSerialComponent = improv_serial_ns.class_("ImprovSerialComponent", cg.Component)
 
 CONFIG_SCHEMA = (
-    cv.Schema(
-        {
-            cv.GenerateID(): cv.declare_id(ImprovSerialComponent),
-        }
-    )
+    cv.Schema({cv.GenerateID(): cv.declare_id(ImprovSerialComponent)})
     .extend(improv_base.IMPROV_SCHEMA)
     .extend(cv.COMPONENT_SCHEMA)
 )
diff --git a/esphome/components/improv_serial/improv_serial_component.cpp b/esphome/components/improv_serial/improv_serial_component.cpp
index 12809e38cb..425a5c8576 100644
--- a/esphome/components/improv_serial/improv_serial_component.cpp
+++ b/esphome/components/improv_serial/improv_serial_component.cpp
@@ -170,7 +170,11 @@ std::vector<uint8_t> ImprovSerialComponent::build_rpc_settings_response_(improv:
 }
 
 std::vector<uint8_t> ImprovSerialComponent::build_version_info_() {
+#ifdef ESPHOME_PROJECT_NAME
+  std::vector<std::string> infos = {ESPHOME_PROJECT_NAME, ESPHOME_PROJECT_VERSION, ESPHOME_VARIANT, App.get_name()};
+#else
   std::vector<std::string> infos = {"ESPHome", ESPHOME_VERSION, ESPHOME_VARIANT, App.get_name()};
+#endif
   std::vector<uint8_t> data = improv::build_rpc_response(improv::GET_DEVICE_INFO, infos, false);
   return data;
 };