diff --git a/esphome/components/esp32_ble/__init__.py b/esphome/components/esp32_ble/__init__.py
index 75cf9d707d..08e30c9247 100644
--- a/esphome/components/esp32_ble/__init__.py
+++ b/esphome/components/esp32_ble/__init__.py
@@ -2,8 +2,10 @@ from esphome import automation
 import esphome.codegen as cg
 from esphome.components.esp32 import add_idf_sdkconfig_option, const, get_esp32_variant
 import esphome.config_validation as cv
-from esphome.const import CONF_ENABLE_ON_BOOT, CONF_ID
+from esphome.const import CONF_ENABLE_ON_BOOT, CONF_ESPHOME, CONF_ID, CONF_NAME
 from esphome.core import CORE
+from esphome.core.config import CONF_NAME_ADD_MAC_SUFFIX
+import esphome.final_validate as fv
 
 DEPENDENCIES = ["esp32"]
 CODEOWNERS = ["@jesserockz", "@Rapsssito"]
@@ -50,6 +52,7 @@ TX_POWER_LEVELS = {
 CONFIG_SCHEMA = cv.Schema(
     {
         cv.GenerateID(): cv.declare_id(ESP32BLE),
+        cv.Optional(CONF_NAME): cv.All(cv.string, cv.Length(max=20)),
         cv.Optional(CONF_IO_CAPABILITY, default="none"): cv.enum(
             IO_CAPABILITY, lower=True
         ),
@@ -67,7 +70,22 @@ def validate_variant(_):
         raise cv.Invalid(f"{variant} does not support Bluetooth")
 
 
-FINAL_VALIDATE_SCHEMA = validate_variant
+def final_validation(config):
+    validate_variant(config)
+    if (name := config.get(CONF_NAME)) is not None:
+        full_config = fv.full_config.get()
+        max_length = 20
+        if full_config[CONF_ESPHOME][CONF_NAME_ADD_MAC_SUFFIX]:
+            max_length -= 7  # "-AABBCC" is appended when add mac suffix option is used
+        if len(name) > max_length:
+            raise cv.Invalid(
+                f"Name '{name}' is too long, maximum length is {max_length} characters"
+            )
+
+    return config
+
+
+FINAL_VALIDATE_SCHEMA = final_validation
 
 
 async def to_code(config):
@@ -75,6 +93,8 @@ async def to_code(config):
     cg.add(var.set_enable_on_boot(config[CONF_ENABLE_ON_BOOT]))
     cg.add(var.set_io_capability(config[CONF_IO_CAPABILITY]))
     cg.add(var.set_advertising_cycle_time(config[CONF_ADVERTISING_CYCLE_TIME]))
+    if (name := config.get(CONF_NAME)) is not None:
+        cg.add(var.set_name(name))
     await cg.register_component(var, config)
 
     if CORE.using_esp_idf:
diff --git a/esphome/components/esp32_ble/ble.cpp b/esphome/components/esp32_ble/ble.cpp
index 5d08b6e973..d7dcf93f86 100644
--- a/esphome/components/esp32_ble/ble.cpp
+++ b/esphome/components/esp32_ble/ble.cpp
@@ -188,12 +188,20 @@ bool ESP32BLE::ble_setup_() {
     }
   }
 
-  std::string name = App.get_name();
-  if (name.length() > 20) {
+  std::string name;
+  if (this->name_.has_value()) {
+    name = this->name_.value();
     if (App.is_name_add_mac_suffix_enabled()) {
-      name.erase(name.begin() + 13, name.end() - 7);  // Remove characters between 13 and the mac address
-    } else {
-      name = name.substr(0, 20);
+      name += "-" + get_mac_address().substr(6);
+    }
+  } else {
+    name = App.get_name();
+    if (name.length() > 20) {
+      if (App.is_name_add_mac_suffix_enabled()) {
+        name.erase(name.begin() + 13, name.end() - 7);  // Remove characters between 13 and the mac address
+      } else {
+        name = name.substr(0, 20);
+      }
     }
   }
 
diff --git a/esphome/components/esp32_ble/ble.h b/esphome/components/esp32_ble/ble.h
index 7c55583852..ed7575f128 100644
--- a/esphome/components/esp32_ble/ble.h
+++ b/esphome/components/esp32_ble/ble.h
@@ -90,6 +90,7 @@ class ESP32BLE : public Component {
   void loop() override;
   void dump_config() override;
   float get_setup_priority() const override;
+  void set_name(const std::string &name) { this->name_ = name; }
 
   void advertising_start();
   void advertising_set_service_data(const std::vector<uint8_t> &data);
@@ -131,6 +132,7 @@ class ESP32BLE : public Component {
   esp_ble_io_cap_t io_cap_{ESP_IO_CAP_NONE};
   uint32_t advertising_cycle_time_;
   bool enable_on_boot_;
+  optional<std::string> name_;
 };
 
 // NOLINTNEXTLINE(cppcoreguidelines-avoid-non-const-global-variables)
diff --git a/esphome/components/esp32_ble/ble_advertising.cpp b/esphome/components/esp32_ble/ble_advertising.cpp
index 1d340c76d9..92b7c60368 100644
--- a/esphome/components/esp32_ble/ble_advertising.cpp
+++ b/esphome/components/esp32_ble/ble_advertising.cpp
@@ -83,7 +83,7 @@ esp_err_t BLEAdvertising::services_advertisement_() {
   esp_err_t err;
 
   this->advertising_data_.set_scan_rsp = false;
-  this->advertising_data_.include_name = !this->scan_response_;
+  this->advertising_data_.include_name = true;
   this->advertising_data_.include_txpower = !this->scan_response_;
   err = esp_ble_gap_config_adv_data(&this->advertising_data_);
   if (err != ESP_OK) {