diff --git a/esphome/components/graphical_display_menu/__init__.py b/esphome/components/graphical_display_menu/__init__.py
index 1b3ed7f8cd..d7146a7381 100644
--- a/esphome/components/graphical_display_menu/__init__.py
+++ b/esphome/components/graphical_display_menu/__init__.py
@@ -1,19 +1,22 @@
-import esphome.codegen as cg
-import esphome.config_validation as cv
-from esphome.components import display, font, color
-from esphome.const import CONF_DISPLAY, CONF_ID, CONF_TRIGGER_ID
 from esphome import automation, core
-
+import esphome.codegen as cg
+from esphome.components import color, display, font
 from esphome.components.display_menu_base import (
     DISPLAY_MENU_BASE_SCHEMA,
     DisplayMenuComponent,
     display_menu_to_code,
 )
+import esphome.config_validation as cv
+from esphome.const import (
+    CONF_BACKGROUND_COLOR,
+    CONF_DISPLAY,
+    CONF_FOREGROUND_COLOR,
+    CONF_ID,
+    CONF_TRIGGER_ID,
+)
 
 CONF_FONT = "font"
 CONF_MENU_ITEM_VALUE = "menu_item_value"
-CONF_FOREGROUND_COLOR = "foreground_color"
-CONF_BACKGROUND_COLOR = "background_color"
 CONF_ON_REDRAW = "on_redraw"
 
 graphical_display_menu_ns = cg.esphome_ns.namespace("graphical_display_menu")
diff --git a/esphome/components/nextion/base_component.py b/esphome/components/nextion/base_component.py
index 784da35371..d12434ec8f 100644
--- a/esphome/components/nextion/base_component.py
+++ b/esphome/components/nextion/base_component.py
@@ -1,12 +1,11 @@
 from string import ascii_letters, digits
-import esphome.config_validation as cv
+
 import esphome.codegen as cg
 from esphome.components import color
-from esphome.const import (
-    CONF_VISIBLE,
-)
-from . import CONF_NEXTION_ID
-from . import Nextion
+import esphome.config_validation as cv
+from esphome.const import CONF_BACKGROUND_COLOR, CONF_FOREGROUND_COLOR, CONF_VISIBLE
+
+from . import CONF_NEXTION_ID, Nextion
 
 CONF_VARIABLE_NAME = "variable_name"
 CONF_COMPONENT_NAME = "component_name"
@@ -24,9 +23,7 @@ CONF_WAKE_UP_PAGE = "wake_up_page"
 CONF_START_UP_PAGE = "start_up_page"
 CONF_AUTO_WAKE_ON_TOUCH = "auto_wake_on_touch"
 CONF_WAVE_MAX_LENGTH = "wave_max_length"
-CONF_BACKGROUND_COLOR = "background_color"
 CONF_BACKGROUND_PRESSED_COLOR = "background_pressed_color"
-CONF_FOREGROUND_COLOR = "foreground_color"
 CONF_FOREGROUND_PRESSED_COLOR = "foreground_pressed_color"
 CONF_FONT_ID = "font_id"
 CONF_EXIT_REPARSE_ON_START = "exit_reparse_on_start"
diff --git a/esphome/const.py b/esphome/const.py
index fcb630badd..d7b1f558a1 100644
--- a/esphome/const.py
+++ b/esphome/const.py
@@ -74,6 +74,7 @@ CONF_AWAY = "away"
 CONF_AWAY_COMMAND_TOPIC = "away_command_topic"
 CONF_AWAY_CONFIG = "away_config"
 CONF_AWAY_STATE_TOPIC = "away_state_topic"
+CONF_BACKGROUND_COLOR = "background_color"
 CONF_BACKLIGHT_PIN = "backlight_pin"
 CONF_BASELINE = "baseline"
 CONF_BATTERY_LEVEL = "battery_level"
@@ -309,6 +310,7 @@ CONF_FLOW = "flow"
 CONF_FLOW_CONTROL_PIN = "flow_control_pin"
 CONF_FOR = "for"
 CONF_FORCE_UPDATE = "force_update"
+CONF_FOREGROUND_COLOR = "foreground_color"
 CONF_FORMALDEHYDE = "formaldehyde"
 CONF_FORMAT = "format"
 CONF_FORWARD_ACTIVE_ENERGY = "forward_active_energy"